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What should I include in my Executive Summary or 1 pager?

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Written by Jasmine Sunga
Updated over 5 years ago

Please ensure your one pager captures these key pieces:

  • A Succinct "140 character description" of your Company that ideally focuses on business impact or pain solved (as opposed to technology)*

  • A Visual Rendering of Your Offering (A Visual that captures your product, the vision of your product, or an architecture drawing). Visual One Pagers are SIGNIFICANTLY more effective than text

  • Your Vision Should Be Captured by the One Pager

  • Lineage of where you / the team come from

Good examples of this are MobileSpan and Appthority. With more examples here.ย 

*Note: Your description should be high level, very concise and fit within a single page. It should not be overloaded. Simplicity is rewarded.ย 

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