All you need for the core deck is a 2X2 matrix.
You need to show how you're competing differently in the short-term and long-term.
When talking to investors, you need to address:
- Why in the short-term, do you have a approach that's 10X better than alternatives? - What's the tradeoff? Along which dimension are you the best? 
- Why couldn't this company exist 10 years ago? (usually technological) 
 
- What network effects create long-term differentiation? - If someone copies your tech, why will you still win? 
 
