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Closing Your First Checks and Early Fundraising FAQs

C
Written by Claire Rosenfeld
Updated over a year ago

How can I expedite investor decisions?

  • Value a definitive "No" over prolonged indecision.

  • If after >3 meetings nothing is moving - it’s not worth your time.

  • Gauge investor interest early.

    • You can ask them what their interest is on a 0-10 scale. If they give you a high number, ask “what’s your timing” and “who needs to be involved to make this decision”?

  • Set firm deadlines based on their timelines, emphasizing limited availability.

Do investors who write smaller checks conduct quicker diligence?

  • Determine the number of decision-makers involved; you need to do that many meetings to get a check.

  • Smaller funds typically have shorter diligence periods, while larger funds may take up to 6 weeks.

What should I say when asked about my fundraising status?

  • Use "late-stage diligence" to signal that you’ve had multiple meetings with other investors.

  • If you haven’t had 2nd or 3rd meetings - saying “we’re getting pulled into 2nd and 3rd meetings”.

How should I respond to inquiries about other investors?

  • Don’t tell them who else you are talking to!

  • Avoid disclosing firms or names to prevent potential collusion.

  • Emphasize seeking independently interested investors.

  • “As a rule, we don’t disclose the names of other funds. We’re looking for investors who are independently interested”

How should I optimize introductions to VCs?

  • Pursue a diverse mix of investors, including big funds and smaller check writers.

  • Strategically approach introductions, leveraging contacts without disclosing your identity initially.

    • One strategy: have a contact email investors about your company and not mention your name - to ask if the investor is interested in meeting with you. If the investor says yes, have your contact email you and CC the investor: “I know you’re busy - but if you have time, meet with this VC.”

  • Compile a target list and seek advice for connections outside your network.

  • If you want to consolidate your meetings with small check investors, you can say “we’re overwhelmed with interest - can you tell us your check size and how many checks you have written over the last 12mo?” and do a webinar with everyone who fits your criteria.

Should I update VCs from previous interactions?

  • Yes, provide updates with key highlights to maintain interest.

  • Aim for concise updates with 3-4 key bullet points, signaling interest in reconnecting.

What's the expected timeframe for fundraising?

  • Allocate approximately 3 months for the fundraising process, prioritizing engagements with large funds.

What questions can I ask VCs during meetings?

  • Inquire about their average check size and recent investment activity to gauge alignment.

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