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Obtaining Trade Show Contact Information

Do you have effective hacks or strategies for acquiring attendees' information from trade shows? (We want to sell to them.)

C
Written by Claire Rosenfeld
Updated over a year ago

  • Alexander Shartsis: Yes. Websites usually have speakers. Sponsoring or talking to the organizer about sponsoring usually will include a list of attendees. apollo is a good tool to convert names/companies into emails to reach out to.

- most conferences will give you a list of prior year attendees with title / company but not name. Download that list

- download the list of confirmed speakers on the agenda

- use a Virtual Assistant to research the name for each title / company and check that person’s LinkedIn profile. Often the profile will have a post about attending the prior year conference, possibly this year’s conference

- have the VA use Rocketreach to find out the email of the attendee and send an email

- use the following hack: “Dear Bob, I think you’ll be at XYZ conference in a couple of weeks. I’d love to connect over coffee to discuss how we can help you make / save money / save the world etc”

- do this even if you’re not attending the conference and then cancel the meeting two days before the conference and reschedule to google meet / zoom.

  • Dan Oakes: Usually when I email the event organizer saying "I'm considering attending but I want to ensure attendees are within my ICP. Can you share an attendee list?" they'll either (1) give me the attendee list, (2) give me the attendee list from last year (which probably has 80%+ overlap with this year), or (3) give me an anonymized version of the attendee list with company name + job title (which you can enrich in any sales intelligence tool). Alternatively, tools like Grata or Sourcescrub have these lists if you have a subscription to their platform.

  • Kyle Kopyl: If you buy a ticket or register for a free exhibition, you get access to its web resource that will contain information about the exhibition, participants, speakers, zones, and schedule. Most have apps. Everything is open access there. It’s difficult of course to go through each one manually; in theory, you can use paid or self-written parsers

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