Turn one popup into thousands of unique experiences. Prism AI powers the first and only dynamic popup that adapts to every site visitor in real time. Copy, imagery, offers, and more automatically transform based on each visitor’s journey, delivering 1:1 personalization that drives more opt-ins and revenue.
What is Prism AI?
Optimize popup performance with 1:1 personalization.
Prism AI allows you to create a fully dynamic popup by adding “Prism AI elements” anywhere content can change.
Headlines, images, offers, button copy, and any element on your popup are automatically optimized.
Instead of showing the same popup to every visitor, Prism continuously tests and learns which combinations perform best, then adapts your popup in real time to deliver the highest-converting experience for each individual visitor.
How It Works:
Prism AI begins by testing approved variations of elements on your popup across the highest-traffic segments within your set targeting
As it gathers data, it automatically expands optimization across the rest of your traffic and targeting
Over time, your popup becomes fully personalized to each visitor’s unique journey
Key Capabilities:
Add unlimited dynamic Prism AI elements to a single popup
Test combinations of copy, imagery, offers, and more simultaneously
Optimize across advanced targeting dimensions (behavior, page, UTMs, location, and more)
Continuously improve performance without manual intervention, creating a popup experience that cannot be copied in any other platform
How To Set Up Prism AI
Follow these steps to enable Prism AI in your popup:
1. Open your popup in the editor
Navigate to your existing popup in Alia
Enter the popup editor
2. Add a Prism element
Click the “+” button to add a new element
Select “Prism”
3. Enable Prism AI
Change the Prism type from “Static (rule-based)” → “Prism AI”
4. Add variants
Create multiple variations under the Prism element
These are what Prism AI will test and optimize
Examples:
Different headline copy
Different button text
Different images
Note: If you're setting up an images Prism AI element, make sure to use the image element in the popup editor, not a container with a background image.
5. Set targeting dimensions
Choose 1–3 dimensions for Prism AI to optimize across.
Recommended starting points:
Path
UTM Source
UTM Campaign
Prism will initially focus on high-traffic areas within these dimensions, then expand as it learns.
6. Publish your popup
Click Publish to push your changes live
Important note on A/B testing
We generally do not recommend A/B testing Prism AI in a normal A/B test right at the start of launching it.
Prism improves continuously over time, and splitting traffic can slow down its learning. Instead, let Prism AI run and optimize dynamically to maximize performance.
How to monitor Prism AI performance
You can track performance directly inside the popup editor.
View performance insights
Click on the Prism AI element
You’ll see:
Projected performance lift based on current data
Early indicators of which variants are winning
View Variant Distribution:
See how many visitors are viewing each variant
Variant IDs (e.g.
alia-0ox2d23brrg2bhne) correspond to the order of elements on the left-hand sideIn the example below, the copy variant "Claim Your 30% Off" is being shown to 88.5% of popup views
Over time, you’ll notice traffic shifting toward higher-performing variants automatically.
How To Optimize Prism AI
Prism AI gets better over time, but how you set it up matters.
Start simple:
Begin with 1–2 targeting dimensions
Use 1–2 Prism elements per popup
Limit variants:
Test 2–5 variants per element
More isn’t always better—especially early on
Scale gradually:
Add more targeting dimensions over time
Introduce additional Prism elements once performance stabilizes
Refresh your variants:
Periodically remove underperforming variants
Add new ideas to continue improving results
Keep it running:
Prism AI is designed to continuously improve
You can still run traditional A/B tests alongside it, but Prism operates independently and keeps learning in the background
Best practices
Focus on high-impact elements first (headline, offer, CTA, imagery, mobile)
Use your existing data (UTMs, customer segments, pages) to guide targeting.
Stay conservative early then expand once you see results across all parts of Prism AI
Let Prism run long enough to learn before making major changes