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Our Biggest Mobility Update - Over 7.5M POIs Total
Our Biggest Mobility Update - Over 7.5M POIs Total

Product Release: August 29, 2023

Katie Alford avatar
Written by Katie Alford
Updated over a week ago

What's New

We've added over 6 Million POIs with Visitation Data to AlphaMap!

  • Bringing the total to 7.5 million with pre-vetted visitation data: Over 6.5 million more than any other provider.

  • Includes Over 34,000 Shopping Center POIs: With tenant overviews for Shopping Centers.


Trusted Insights Derived from Advanced Algorithms

  • AlphaMap Composite: Our algorithm takes data from several sources and intelligently combines them to create a more accurate estimation. An algorithm that helps paint an accurate picture from several data sources.

  • Rank Over Time: See how a location's in-brand rank has changed over time. Is it climbing in the rankings or falling?

  • The Ensemble Strategy: We have applied this strategy (ie taken different models that try to predict the same thing, and combined them to create a better predictive model) so you can more accurately state your case.


True Trade Area Updates

  • Timelapse: Visually see how a location’s True Trade Area changes and shifts over time

  • True Trade Area by Origin: Now based on zip codes and census block groups (CBGs)


Compare Mode

  • Allows you to compare metrics for multiple locations at once

Advanced Mode

  • Unlock advanced controls to get more detailed and granular insights

Easier Navigation

  • Reports are now separated out into color-coded categories for ease of use: Parcel, Area, and Mobility

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