Note: To enable Ad Analytics, contact Support team.
Ad analytics is the Monetization data for contents that are monetised though Thunderstorm platform presented in a consumable format.
Once you click on Ad analytics from the side menu bar, you will land up on a page with all the monetization data presented in a graphical manner.
The first box is the dimensions box where you can select the filters such as Date, channels, Region or Device type to view the data as per requirement.
You can access below data on Ad Analytics Dashboard as of today:
I. Ad Opportunities data- The First graph you will see on the dashboard is Ad ops graph which will give a glimpse of overall performance in terms of Ad replacements and Conversion rate. Below are the terms explained:
Total Ads Opportunities Detected -It will be the total of all the Ad slots detected for a content and selected dimension. The Ad break is counted whenever an Ad marker is detected (SCTE, CUE IN etc)
Total Ad Requests Sent – It will be the total number of Ad requests sent to the Ad decision server (ADS) including the user parameters and Ad break duration (VAST request) for all the Ad opportunities detected under the selected dimensions.
Total Ad responses Received – It will be the total number of Ad responses (VAST responses) received from ADS including the ads to be played back and ad tracking URLs to report Ad playback to.
Total Ad Assets Received – It will show the total Ad Assets (Total Ads which can be played) received which can be much more that the Ad responses as one response can have multiple Ad assets. These Ad assets can be valid Ads or invalid Ads ( Duration mismatch or Ads not transcoded to play).
Total Impressions Recorded – It will be the total viewership of the Ad assets shown during the Ad slots. If 1 ad is shown to 10 viewers, then total impressions recorded will be 10. These will be calculated based on the tracking URLs fired as playback progresses.
Conversion rate – This is Total Impressions/Total Ad assets received.
II. Completion Rate - The second graph shown on the dashboard is the completion rate where you can see how many impressions were recorded for each advertisement quartiles. For example, if a user has started watching the advertisement and finished 25% of the ad before dropping off the channel. Then this impression will be counted till Lower Quartile (till 25%).