Note: To enable Ad analytics, Please contact Support team.

Completion Rate shows the number of times the ad is viewed to completion. Whenever an Ad is shown to a viewer, it can be either watched completely or less. For VAST 3 or 4, a completion occurs when the user reaches the end of the ad and have watched more than 75% of the ad.

On the Dashboard, the completion rate shows the number of times an Ad is watched till completion along with 3 quartiles - 25%, 50% or 75%. This data helps in understanding whether the viewers are dropping the channel at the start of the Ad or in between which can be used to decide the Ad break time properly.