Note: To enable Ad analytics, contact sales team.

In Analytics term, Conversion Rate is the Total impressions received divided by the Total impressions that can be tracked to an impression. For example, If you had 100 impressions out of the total 500 Ad assets received from Ad server, then the conversion rate is 100/500= 20%.

Conversion Rate formula used in Analytics Dashboard is Total Impressions/Total Ad assets received. This number is calculated and displayed as an average over the Date range selected and mapped out on a Graph as a Daily conversion rate.