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Selling Merch at Amazon

Your guide to getting started selling merch on Amazon

Updated over 2 years ago

Whether you have tons of artist merch for sale today or looking to get started with your first design, Amazon Music for Artists can help you get set up to sell on Amazon.

I know nothing about selling merch. Where do I start?

Amazon makes it super easy to sell merch to your fans! You can use any or all of these options:

  1. Merch on Demand - The fastest way to start creating and selling merch. Use your Amazon Music for Artists login to create a Merch on Demand account and begin the approval process.

  2. Fulfillment by Amazon - For those who already have merch created and would like Amazon to handle pick, pack, shipping, and all post-sale operations.

  3. Self-Fulfillment - For those who already have merch created and would like to handle all shipping and customer support themselves.

To learn more, check out our merch information page.


I have merch ready to sell. How do I get it on Amazon?

You have two options: You can ship your items to an Amazon Fulfillment Center and have Amazon manage all post-sale operations. Or, if you have storage and shipping systems you trust in place or prefer to handle post-sale operations yourself, you can opt to self-fulfill. Learn about how to become a seller on Amazon here.


I already have merch for sale on Amazon. How can I add it to my artist page on Amazon Music?

It's easy! Log in to your Amazon Music for Artists account and follow this path:

  • Artist Tools → Merch → Add your products → Search by product ASIN, keyword, or Amazon.com product page URL

Note that merch in the Amazon Music app is only available to fans in the US.


What is the Artist Merch Shop and how do I get my merch featured?

The Artist Merch Shop is a curated merch destination available to US fans on Amazon.com and in the Amazon Music app. This easy-to-use storefront features weekly merch drops and highlights some of our favorite merch for sale on Amazon.com.

To be featured on the Artist Merch Shop:

  1. Ensure your apparel and/or physical music is available for sale on Amazon.com

  2. Add products to your artist page via the 'Merch' section of your Amazon Music for Artist artist account


Can I use Merch on Demand alongside other Amazon selling options?

Yes. Merch on Demand is non-exclusive and you can use any combination of Amazon selling options: Merch on Demand, Fulfillment by Amazon, or Self-Fulfillment. To learn more, check out our merch information page.


Can I sell on Amazon and keep my existing direct-to-consumer site?

Yes. You can sell your merch on Amazon in addition to other retail locations or points of sale.


What countries can I sell my merch from? What countries can I sell my merch to?

Although Amazon Seller programs are available in countries around the world, the Amazon Music Artist Merch Shop is currently only accessible on Amazon.com, .uk, and .de.

  • Amazon Merch on Demand: You can set products for sale in multiple countries (.com, .jp, .uk, .de, .it, .es, .fr). Your items can then be shipped to customers in many different countries. See shipping details here.

  • Fulfillment by Amazon: Once you become an Amazon Seller, you’ll need to ship your merch to an Amazon Fulfillment Center. You can find out more about Global Selling here.

  • Self-Fulfillment: Since you are responsible for fulfilling and shipping each order, it is up to you where you will ship your products to. Learn more about shipping costs and how Amazon can help here.


Where do I track my merch sales?

Merch on Demand sales can be tracked directly in your Merch on Demand account. For Fulfillment by Amazon or Self-Fulfillment items, head to Amazon Seller Central.


I just spotted some unauthorized merch on Amazon. What can I do?

If you believe that an item available for sale on Amazon contains content that is infringing on your intellectual property, report it to Amazon using the proper online form (US, UK, DE). We encourage rights owners who have concerns regarding the misuse of their intellectual property to notify us using the Report a Violation tool in Amazon Brand Registry. If you're not enrolled in Brand Registry, Amazon provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark, and patent concerns.


My CD is out of stock on Amazon.com, what should I do?

There could be many different reasons as to why your album is listed as “out of stock” on the Amazon retail storefront. Get in touch with your label or distributor to address this status with someone on the Amazon Music team.

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