What does Amouage mean?

Amouage stands for "the waves of emotions." The name Amouage is conceptual, and it has been carefully selected. Although it sounds French, it is a word constructed from the Arabic term "Amwaj", which means waves, and the French word for love, “Amour".

How did The House of Amouage start?

In 1980, over a decade after the start of its Renaissance, Oman was fast becoming a land of peace, friendship and hospitality. Amouage’s founder, Sayyid Hamad bin Hamoud Al Busaidi had gone to the late His Majesty Sultan Qaboos bin Said with a proposition to create an Omani brand that would introduce Oman’s perfume heritage to the world. A brand that will bring to life Oman’s ancient legacy on the Silk Roads, bridging civilizations of Arabia, East Africa, and those to the distant East and West. A brand that will become His Majesty’s gift to the world, and therein Amouage, also known as ‘The Gift of Kings’ was born.

You can discover more information about The House of Amouage story and our Philosophy here.