With the Keyword Tracking, you can:
Track app keywords
Follow your app store rankings and how it changed in a certain period of time
See the search volume, relevancy, and difficulty score per keyword
Check how many apps are ranking per keyword
Tag your keywords to save them in different lists
See the keyword owner
Visualize the changes in your keyword rankings on a chart
View real-time app store search results
Export your tracked keywords as a CSV file
Add a keyword to your tracking list
Press the "add keywords" button to add multiple keywords at once. The add keywords button is found on the right-hand side above your keyword list.
Add keywords and rankings to the chart view
The chart view allows you to visualize your keyword rankings and how they have changed in the selected date range. To add a keyword to the chart, simply switch on the toggle under the Chart column.
Your keywords will then appear in the chart. You can toggle them on and off by pressing the colored dots associated with each keyword below the chart.
Change Country and Date Range
Make sure you select the country and date range before you start your analysis. Otherwise, you may be looking at data for the wrong app storefront or time period.
The keyword table provides the following information:
Keyword: The keyword you're tracking
Rank: Your app's current app store rank for that keyword
Change: How your ranking for that keyword has changed from the beginning of the selected date range to the end of the selected date range
Search Volume: The higher the search volume is, the more people are searching for that keyword in the Apple App Store or Google Play Store
Difficulty: How challenging it is to rank in the app stores for that keyword
Relevancy: A metric between 0 and 100 that represents how relevant a keyword is for the selected app. A higher score indicates higher relevancy. (Only available for Scale Pack or higher Plans)
Apps: The number of apps ranking for that keyword
Owner: The app that most often ranks #1 for that keyword
Chart: Toggle chart view on and off to visualize the keyword on the chart
Live Search: See the real-time app store search results for that keyword
Relevancy Score explained:
50 - 100: Highly relevant - The keyword is most relevant to the application.
30 - 50: Relevant - The keyword is relevant to the app. But this keyword is relevant to most apps in this category.
15 - 30: Neutral - The keyword is neutral to this app. It is neither relevant nor irrelevant to that app. Also, this value will be applied to keywords about which we know nothing.
0 - 15: Irrelevant - The keyword is not relevant to the application. Most likely it is more relevant for a different category of apps or is strongly relevant to some specific application.
Changes in the Apple App Store and Google Play Store Ranking
Under the Change column, you'll see how your app has changed in app stores ranking for that keyword in the selected date range.
A negative change is shown as red
No change shows as grey
A positive change shows as green
NEW means your app started ranking (for the first time or again) for that keyword in the selected date range
STOP means your app stopped ranking (for the first time or again) for that keyword in the selected date range
"Not ranked" means your app isn't ranking for that keyword
You can rearrange the order of the keywords based on what you want to analyze. Just click once for ascending order or twice for descending order. You can choose the order based on Alphabetic order by (clicking on) Rank, Change, Search Volume, Difficulty, Relevancy, Apps, and Chart.
Above the keyword table, you see your keyword tags and the filters to look for keywords.
Keyword List
In the Keyword Tracking feature, you can tag your keywords. To label a keyword, just click on the tag icon next to the keyword. You can create new tags, to have specific keyword lists. You find your lists on top of the keyword tracking table.
Click on a specific tag to see in the table only keywords labeled with that tag
How to use the filters
You can filter the keywords by Tags, Distribution, Search Volume, Difficulty, Rank, and Apps and Relevancy. Once you add a value to the boxes, the table will be automatically filtered.
If you are looking for a specific keyword, you can just type in the "Filter Keywords" box. In addition to that, you can insert a search volume range for keywords.
Essentials pack and higher plans users can also find the toggle “Show English Translation for Keywords” for all locals, for simplified keyword research in all locals.
