Keyword Tracking

Track your keyword rankings and find new keywords

Milica Siriski avatar
Written by Milica Siriski
Updated this week

With the Keyword Tracking, you can:

  • Track app keywords

  • Follow your app store rankings and how it changed in a certain period of time

  • See the search volume and difficulty score per keyword

  • Check how many apps are ranking per keyword

  • Tag your keywords to save them in different lists

  • See the keyword owner

  • Visualize the changes in your keyword rankings on a chart

  • View real-time app store search results

  • Export your tracked keywords as a CSV file

Add a keyword to your tracking list

Press the "add keywords" button to add multiple keywords at once. The add keywords button is found on the right-hand side above your keyword list.

Add keywords and rankings to the chart view 

The chart view allows you to visualize your keyword rankings and how they have changed in the selected date range. To add a keyword to the chart, simply switch on the toggle under the Chart column. 

Your keywords will then appear in the chart. You can toggle them on and off by pressing the colored dots associated with each keyword below the chart.

Change Country and Date Range

Make sure you select the country and date range before you start your analysis. Otherwise, you may be looking at data for the wrong app storefront or time period. 

The keyword table provides the following information:

  • Keyword: The keyword you're tracking

  • Rank: Your app's current app store rank for that keyword

  • Change: How your ranking for that keyword has changed from the beginning of the selected date range to the end of the selected date range

  • Search Volume: The higher the search volume is, the more people are searching for that keyword in the Apple App Store or Google Play Store

  • Difficulty: How challenging it is to rank in the app stores for that keyword

  • Apps: The number of apps ranking for that keyword

  • Owner: The app that most often ranks #1 for that keyword 

  • Chart: Toggle chart view on and off to visualize the keyword on the chart

  • Live Search: See the real-time app store search results for that keyword

Changes in the Apple App Store and Google Play Store Ranking

Under the Change column, you'll see how your app has changed in app stores ranking for that keyword in the selected date range.

  • A negative change shows as red

  • No change shows as grey

  • A positive change shows as green

  • NEW means your app started ranking (for the first time or again) for that keyword in the selected date range

  • STOP means your app stopped ranking (for the first time or again) for that keyword in the selected date range

  • "Not ranked" means your app isn't ranking for that keyword

You can rearrange the order of the keywords based on what you want to analyze. Just click once for ascending order or twice for descending order. You can choose the order based on Alphabetic order by (click on Keyword), Change, Search Volume, Difficulty, and Apps.

Above the keyword table, you see your keyword tags and the filters to look for keywords.

Keyword List

In the Keyword Tracking feature, you are able to tag your keywords. To label a keyword, just click on the tag icon next to the keyword. You can create new tags, in order to have specific keyword lists. You find your lists on top of the keyword tracking table.

Click on a specific tag to see in the table only keywords labeled with that tag

How to use the filters

You can filter the keywords by Search Volume, Difficulty, Rank, and Apps. As soon as you add a value to the boxes, the table will be automatically filtered.

If you are looking for a specific keyword, you can just type in the "Filter Keywords" box. In addition to that, you can insert a search volume range for keywords.

EXPERT plan users can also find the toggle “Show English Translation for Keywords” for all locals, for a simplified keyword research in all locals.

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