The Store Listing Editor is a feature that allows you to edit your app metadata directly in App Radar. Once you're satisfied with the changes you’ve made, you can push these to Google Play or App Store Connect.
The Store Listing Editor is found under the “Optimize” section --> Store Listing --> Editor
In the Editor, you're able to change the information in your app store listing along with your keywords. Here you'll also find some ASO recommendations produced by our AI, together with your Localization Score that comes from the ASO Score feature. You can read more about the ASO Score here.
The Editor allows you to edit 1 localization at a time. Right next to the Editor screen, you will find another screen with your Tracked Keywords, Metadata & Density, and Store Preview.
With this feature, you can add new localizations to your app and edit existing ones. You can view the localizations by clicking on the dropdown menu as you see below. To edit a localization, click on the language on the list. To add further localizations, click on the plus symbol.
For iOS apps, you can edit the fields: App Name, Subtitle, Keywords, Description, Promotional Text, and Release Notes.
For Android apps, you can edit the fields: App Title, Short Description, and Description.
Below each field, you get an optimization suggestion personalized to your app.
The red ones point out mistakes or important actions that you need to take so that you don’t harm your App Store Optimization efforts.
The yellow ones are relevant suggestions, that you should definitely take into consideration.
The gray ones are optimization suggestions that will help you improve your metadata even further.
You can always click on the suggestion to learn more about it, see the screenshot below. Next to each field, you are also able to see a character counter to always know how many characters you have left.
Keywords Field for iOS apps
For iOS apps, the Editor feature has the Keywords field that lists all the keywords you have chosen for your app. You can see copy all the keywords to your clipboard, and also track the keywords, if you aren’t doing it already. App Radar will indicate if you are repeating keywords in your metadata since this isn’t a good practice for the Apple App Store. In the example below, the word “flappy” is in the Keywords field, but also in the Subtitle (see screenshot above). That’s why you have the tag “Duplicate” suggesting you to remove this keyword from one of the fields.
You can delete keywords by pressing the “x” icon on the right side of the table, as well as change the order of the keywords by dragging and dropping. This is a great way to organize the keywords, for instance, you can arrange long-tail keywords close to each other or keep the most important ones on the top of the list.
Every keyword has a traffic light. And if you click on “Learn more”, you can always see what they represent:
Instead of switching between features, Store Listing Editor now also includes Keyword Tracking feature. You can access it directly when you are making changes to your localizations. This will help you check the keywords you are tracking for the localization you are currently working on.
Localizations and Countries
When you change your Localization for the Editor, also the countries for the Tracked Keywords, right next to it, will automatically change. For example, if you change the Editor for Spanish (Latin America), your Tracked Keywords will show you available countries Argentina, Ecuador, Colombia as these are only countries with that language.
If you change the Editor to a localization that you’ve never tracked keywords before, the “Tracked Keywords” will show you the option “Add Country”.
In your Tracked Keywords, you are able to see the keywords you track for that locale. Each keyword includes its ranking, change (in the selected time frame), the search volume, and difficulty value. You can filter the keywords by only high search volume and/or select the keywords that your app is ranking for. Besides that, you can organize your keyword lists based on tags that you can also manage directly on this page.
If you are looking for a keyword that isn’t in your tracking list, you can easily add it. Just type the keyword in the search box and then click on “+ Add “xxxx” to tracked keywords”.
One of the main benefits of using the Tracked Keywords feature together with your Store Listing Editor is checking the keywords that you should add or remove. In the example below, the app dropped rankings for the keyword “duck”, which has good search volume. This keyword has been used in Keyword field, but it might be time to move it to the App Name or Subtitle to increase your rankings it. If we look at the keyword “adventure”, we see that it isn’t bringing us any traffic, since the app isn’t ranking for it. Also the difficulty is extremely high. Hence, a solution would be to remove “adventure” from the metadata and add “duck” to the App Name.
Metadata & Density
This combination of features is especially useful for Google Play Store, since the number of times you use a keyword will impact your rankings. In this table, you can see how many times you use a keyword, in which fields you are using it and the keyword density in comparison to all the other words used in that field. You can sort the keywords by field, count or density. After pressing “Save", you can easily compare your keyword count from your draft version with your current live version. This way, you are able to visualize how your keyword strategy has changed from the live version to your new version. Also, if there are keywords that you should repeat more times or that you are using too often.
In addition to that, you can filter keywords by:
Show long-tailed words - For instance, if one of your keyword is “Running Tracker”, then you would see only these type of combined keywords;
Show linking words - show words like “and;”
Show unused words - show keywords that are only present in your live version, but not in the version that you are working on.
The Store Preview functionality is a great way for you to visualize the changes that you are currently making to your store listing. When you open this tab, you will see in real-time how every change that you are making to your metadata will appear in the app stores. In the example below, you can see how the new App Name will look like in the App Detail page.
Export to App Store Connect and Export to Google Play
You can push your app information changes directly into your store by clicking the "Export to App Store Connect" or "Export to Google Play" button. You have to first click "Save" to activate this button.
App Store Connect
Pushing to App Store Connect overwrites your app information in all localizations with your current version in App Radar.
To release a new version in the App Store, you always have to submit it to review first. When you click on “Export to App Store Connect”, you have to login to App Store Connect and from there submit your new version to review. After the new version is approved by the Apple team, your app information changes will be live in the App Store.
Google Play Console
When you export to Google Play, the changes will be immediately visible in the Google Play Store.
Make sure to import your latest app version from the app stores to App Radar to avoid Version conflict.