Yes, there are limitations to the Free Plan. The Free Plan quotas include:
2 apps
20 keywords
2 competitors
20 replies to reviews
1 team member
1 country per app
7-day historical data
20 replies to reviews
With the Free Plan, you are also not able to publish any updates to App Store or Google Play. You will still, however, be able to see your ASO score.
Moreover, the following features are not available in the Free Plan:
App Update Timeline
Conversion Rate Analysis
Keyword Popularity
Keyword Difficulty
Top-Ranked Keywords
Live Search
Keyword Suggestions powered by AI
Keyword Library
Store Listing Editor
Store Listing Bulk Editor
Localizations CSV Upload
ASO Recommendations
Reply Templates
Search Ads Inspector
Share of Voice
Advertiser Score
Review Alerts
Featuring Alerts
Slack Integration
Chat Support
CSV Export
Reply Suggestions with GPT-4
Ad Copies Generated with GPT-4
Review Summaries with GPT-4
Phone Support
Onboarding Call