The Advertiser Score gives you deep insights into the App Store Ads strategy of any given app in any given country. You can best use it to identify who is running the best-performing and also most aggressive App Store Ads. These may be your competitors.
You can find the Advertiser Score in Analyze --> Search Ads --> Advertiser Score.
How is the Advertiser Score calculated?
The Advertiser Score was created by the team at App Radar and is a unique measure of an app's App Store Ads strategy. The score is a combination of the app's ad spend, the share of ad impressions, and keyword search volume. The higher the score, the more aggressive an app's ad strategy is.
How does Advertiser Score work?
To get started, select the country that you would like to view the Advertiser Score for.
The chart view shows apps from the highest Advertiser Score to the lowest. In the chart view, you can scroll over an app to see their Advertiser Score.
You can jump to your app or your competitors' Advertiser Score by selecting in the "Jump to App" dropdown. Only the competitors that are placing ads in that country will be available to select.
When you select one app from your list, you will see apps that have similar advertiser scores.
The table below contains the following information:
