What is metadata?

Metadata is a crucial part of your ASO strategy.

Milica Siriski avatar
Written by Milica Siriski
Updated over a week ago

Metadata can be defined as the sum of all your keywords/text and provide information about your app.

The relevant metadata fields for Google Play are:

  • Title (30 characters)

  • Short description (80 characters)

  • Long Description (4. 000 characters)

The relevant metadata fields for iOS are:

  • App Name (30 characters)

  • Subtitle (30 characters)

  • Keyword Field (100 characters)

Including your keywords in those metadata fields helps you rank higher on the used keywords and increase your visibility in the app stores.

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