With Google Play Store tags, you can describe the content and functionality of your app or game for users. Besides choosing a category for your app or game, Google also allows you to add up to 5 tags. You can select tags in your Google Play Console under “Store presence”, then “Store settings” and finally, “App category” and “Manage tags”.
Why are Google Play Store tags important?
More conversions - app store visitors see your tags in search results
Better fitting audience - app store algorithms use your tags, too
How do you select fitting tags?
The key here is to choose only tags that are relevant to your app or game. That means, they describe its features or functionality that users encounter based on the app store listing or through in-app experiences. This is Google’s recommendation and therefore needs to be taken very seriously. For instance, a crossword game could add the tags ‘word’ or ‘crossword.’ But it shouldn’t use a tag like ‘word search.’
You can add up to 5 tags to your app store listing. Although Google will suggest tags to select from, you can also choose others if you think they’re more relevant for you. For that, search through the list at the end of this post to make sure you’re using tags that best describe your app or game.
It’s also important to consider that tags are a “global setting.” That means, just like with categories, you cannot choose different tags for different countries. Hence, if your app has features that are not available globally, you probably shouldn’t use tags to describe them.
Manage your tags in App Radar
As part of your regular ASO activities, you can also update your Google Play Store tags in the App Radar tool. Just go to the menu under ‘Store Listing’ and click on ‘Store data.’ Under your contact details, you’ll be able to manage your tags and then easily export them to Google Play Store together with other changes.