Find in your Ads Tool sidebar, under ANALYZE ADS the Keyword Insights tab.

The debate surrounding the impact of Apple Search Ads on organic keyword rankings has been ongoing. While some suggest there is a correlation between higher bids per keyword and higher organic rankings, others say there is none. So, what’s the truth?

The short answer is: we don't know for sure. Apple Search Ads is a paid search platform, and organic search results are determined by algorithms that are constantly changing. However, we can take a look at the data to see if there is a correlation between Apple Search Ads bids and organic keyword rankings.

App Radar’s new keyword insights feature helps you to understand the impact of Apple Search Ads on organic keyword rankings, including:

Note: Campaigns which don't obtain any delivery data (impressions, installs) are being excluded from the above drop-down.

In a nutshell, see if a higher bid per keyword leads to a higher organic ranking, and if keyword rankings decrease when reducing Apple Search Ads budget.

You have different filtering options:

1) Basic filters for app, time frame and country,

2) KPI comparisons,

3) and your campaigns, below the graph.

By understanding the correlation between Apple Search Ads and your organic keyword rankings, you can make more informed decisions about how to allocate your advertising budget, as well as on which keywords to increase or reduce bids.

➡️ Read more on Keyword Insights feature