Privacy Policy Statement
In this Privacy Policy Statement ("Privacy Policy"), APPLAUSE LTDA, a private legal entity registered under CNPJ No. 41.895.464/0001-90, headquartered at Rua Acyr Guimarães, No. 222, Room 401, Condomínio Opus One Batel Ed., Água Verde, Curitiba/PR, ZIP Code 80.240-230 ("Applause" or "We"), presents relevant information and clarifications regarding the collection and processing of personal data on our experience, benefits, and rewards platform ("Platform").
Always in accordance with the provisions of the Brazilian General Data Protection Law – Federal Law No. 13.709/18.
I. Definitions
A. Terms Used in This Policy
Client: Refers to the company, duly represented by its legal representative and registered on the Platform, that enters into an Acceptance Agreement with Applause and agrees to the Terms of Use, thus establishing a contract to use our services to reward the performance and/or bonus of its users.
User: The individual who receives the benefit and is rewarded.
Experiences: The options available for redemption on the platform, categorized and granted as rewards allocated by the Client or Manager, or through a financial contribution made by the user.
Personal Data: For the purposes of this policy, “personal data” refers to any information that can identify, refer to, describe, be used to contact, or be linked, directly or indirectly, to a specific individual.
II. Data
A. Data Collection
Personal Data We Collect:
From Users: Full name, email address, CPF (Brazilian Individual Taxpayer Registry).
From Clients: Corporate name, trade name, CNPJ (Brazilian Corporate Taxpayer Registry), full name of the representative, CPF, corporate email, login, and password.
Purpose (for both): To enable registration and use of the Platform, establish communication with Applause, help identify and individualize users, and enable crediting to the digital wallet and the purchase of points or redemption of experiences.
For Users and Clients: Payment data (including card number, cardholder name, expiration date, CVV, and billing address) may also be collected for payment processing.
Personal Data Collected Automatically:
To enhance the Platform and provide a personalized and efficient user experience, we may collect:
1. Device Data (e.g., model, manufacturer, operating system)
Purpose: To ensure proper functionality across devices and improve performance.
2. Platform Access Data (e.g., login and logout timestamps, location, IP address, access method)
Purpose: To authenticate users, prevent fraud, and provide location-based services.
3. Cookies
Purpose: To analyze usage patterns and preferences to improve the Platform. Cookies help us understand how users interact with our services and provide a more tailored experience.
III. Who Can Process Personal Data?
Controller: Applause is the data controller responsible for decisions regarding data processing.
Operator: (operador.lgpd@applause.team) A designated member of our IT team with the technical knowledge required to handle personal data and implement appropriate security measures.
Data Protection Officer (DPO): (encarregado.lgpd@applause.team) The contact responsible for communication between Applause, users, and the national data protection authority.
IV. Do We Share Your Personal Data?
We do not sell or rent your personal data. We may share it only when strictly necessary with:
Service Providers and Suppliers: For IT systems, communications, and support services.
Partners: Such as hotels, events, and experience providers. They may contact you for reservation-related information.
Authorities: For legal compliance and regulatory purposes.
Software Providers: For security, performance monitoring, and fraud prevention.
Advertisers/Marketing Agencies: For personalized marketing purposes.
Whenever possible and necessary, personal data will be anonymized before sharing, in compliance with legal and contractual obligations.
V. Data Retention
We will retain your personal data only as long as necessary to fulfill the purposes for which it was collected.
Data will be deleted from our systems when:
(I) it is no longer required for providing our services; or
(II) upon the user’s request, except where we are legally obligated to retain it or need to protect our rights.
VI. International Data Transfers
Applause is based in Brazil and operates under Brazilian data protection laws. We do not transfer your personal data to other countries directly.
VII. Data Security
We use modern security tools to protect your data, including:
Encryption and anonymization;
Two-factor authentication;
Restricted access to authorized personnel only.
Despite these measures, no system is entirely immune to risks. We urge users to be cautious when sharing personal data online and to report any security concerns to us.
In the event of a data incident, our team will act promptly, as outlined in our Data Security Policy.
VIII. Your Rights
You have the right to request, at any time:
Confirmation of data processing;
Access to your data;
Correction of inaccurate or outdated data;
Anonymization, blocking, or deletion of unnecessary or unlawfully processed data;
Portability of your data to another provider;
Deletion of data processed with your consent;
Information about data sharing with third parties;
Clarification about the possibility and consequences of not providing consent;
Withdrawal of consent.
Requests can be made through the contact information provided below.
IX. Third-Party Links
Our platform may contain links to third-party websites. We are not responsible for the content or privacy practices of these websites.
We recommend reviewing their privacy policies before submitting any personal data.
X. Updates
This Privacy Policy may be updated at any time. Material changes that require renewed consent will be clearly communicated and submitted for your acceptance.
XI. Questions and Contact
If you have any questions about this Privacy Policy or how Applause processes personal data, contact us at:
Or through our platform's official communication channels.
Acceptance of this Privacy Policy is confirmed by checking the box “I accept the Terms of Use and Privacy Policy of Applause.”
BY ACCEPTING THE TERMS OF USE AND PRIVACY POLICY, YOU AGREE TO ALL CONDITIONS SET FORTH HEREIN. THIS ACCEPTANCE IS REQUIRED TO USE THE PLATFORM.
By accepting, you confirm that you are over 18 years old and have the legal capacity to do so. Applause reserves the right to verify this information at any time.
If you are representing a company, you declare and guarantee that you are authorized to do so. Applause also reserves the right to verify this representation at any time.