High-quality job titles & descriptions that meet the guidelines of Apploi's job board partners can help increase the visibility of your positions and lead to higher traffic of candidates. Here are a few suggestions to help optimize your job postings:

Job titles should be kept concise but also provide enough information about the position. Especially in the medical field, it is best to spell out the name of the job, such as Certified Nursing Assistant, while also including the abbreviated acronym. So for this example, the job title would read Certified Nursing Assistant (CNA). Try to eliminate shift information, compensation, or other details besides the title itself.

There should also only be one job posting for each position you’re hiring for. For example, if you’re hiring for different shifts for the same job, avoid creating a separate job for each shift because job boards tend to flag those as duplicates and then may remove them. Instead, you can select “Full Time”, “Part Time”, or “Per Diem” when editing your job, and can also include that information in the job description.

The ideal job description "format" is below using bullet points instead of paragraphs. Longer job descriptions can overwhelm candidates and dissuade them from applying to your job. Healthcare workers are in high demand right now, so you really must show them why they should want to work for your company. Highlight any competitive pay, time off, any other perks you may have that would cause a jobseeker to want to work for your company.

Company Name
1-3 sentences about the company & any sign-on bonuses/offers

[Job Title] Duties

[Job Title] Responsibilities

[Job Title] Benefits

​[Job Title] Pay Rate

​Salary information is one of the most important factors for job seekers when they search for and view jobs. We know that job seekers want to see salary information for every job posting. When asked if salaries were helpful when shown along with job descriptions, over 80% responded favorably. We also know that jobs with salaries perform better; fill rate for jobs on Indeed Hire improved by 40% when salary information was included. We recommend putting the salary information in your job descriptions. If no salary can be extracted from the job description, Indeed will show an estimated salary for jobs.

In many states, posting the pay ranges is now required by law. As of January 2025, these are the laws we are aware of, but please consult your local laws and legal advisors.

If you do not fill out this information where legally required to do so, sites like Indeed will not post your job​ (among other considerations).

There are three exemptions to the NY pay transparency law. They are:
1. Temporary staffing firms
2. Employers with fewer than 4 employees
3. Commission only roles

Effective September 16, 2023 it is mandatory to add salary to job postings to be visible on Indeed.

If your jobs have been impacted by this requirement but you believe they should be exempt from this law, Indeed suggests to visit this link and submit an appeal for reconsideration.
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For those positions that do not have a base salary, the pay rate can be added to the job description for Indeeds salary extracting tool to pick up appropriately. Some examples include:

For more examples of readable salaries and general formatting, please visit Indeeds Formatting Guidelines.

Our largest job board partners are search engine optimized, so in order for jobseekers to find your roles, be sure to include terms that job seekers may be searching at least five times within the description. For example, if the job posting is for an RN, make sure you are listing "RN" multiple times in your description as well as "Registered Nurse". The more those terms are visible the more likely the job will display sooner in searches. Rather than saying "This position provides" or "This position requires", consider "The Registered Nurse (RN) position provides", and add those important terms when it is natural within the context of the description. This helps your job appear as more relevant in job searches and helps increase traffic to the post.

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