We use attribution to understand and better measure user's actions resulting from our ads, in a specific period of time frame. Attribution measurement helps to understand user's engagement with your app following their interaction on Appnext ads. 

We believe that when you use attribution data, you are able to make better decisions for your campaigns and to increase your performance.

At Appnext, we apply a 7-days click attribution window which is considered to be the industry standard.

Appnext is aligned with the industry's recommended* attribution windows:

*Please note that these are recommended settings that can be changed.