Skip to main content
All CollectionsAdvertise
Appnext Click Attribution Window
Appnext Click Attribution Window

Explaining Appnext's Policy on Click Attribution window

Charalambos Sotiriou avatar
Written by Charalambos Sotiriou
Updated over 7 years ago

We use attribution to understand and better measure user's actions resulting from our ads, in a specific period of time frame. Attribution measurement helps to understand user's engagement with your app following their interaction on Appnext ads. 

We believe that when you use attribution data, you are able to make better decisions for your campaigns and to increase your performance.

At Appnext, we apply a 7-days click attribution window which is considered to be the industry standard.

Appnext is aligned with the industry's recommended* attribution windows:

  • Appnext: 7 Days after a Click

  • Facebook: 28 Days after a Click

  • Vungle: 14 Days after a Click

  • AdColony: 7 Days after a Click

  • Chartboost: 21 Days after a click

  • Applovin: 7 Days after a Click

  • Unity Ads: 7 Days after a Click

  • StartApp: 7 Days after a Click

*Please note that these are recommended settings that can be changed. 

Did this answer your question?