At Appnext, we support the following campaign types:
User Acquisition
Re-Engagement
In this article, we will review user acquisition and re-engagement campaigns to ensure you have all the relevant information regarding campaign setup and targeting capabilities.
You can also view our quick video setup walk-through here:
Let’s start by clicking “Create new campaign” under the Campaigns tab.
Type in Campaign name and pick the app you wish to promote.
In order to launch a User Acquisition & Re-engagement Campaign, click the respective tab.
Define the campaign goal:
either Acquire new users
or Re-engagement existing users
5. Choose the relevant placement. The default campaign placement is “network”, you can easily switch to a Direct-buy campaign, if you are interested in bidding directly for a specific publisher or app.
In the Audience section you will be able to define preferred device and user characteristics for the campaign.
Devices - Choose the device type you would like to target. You can choose a phone, a tablet, or both.
OS version - Pick a minimum version supported by your app, or select a specific one, for the optimal fit
Location - You can target your users by specific continent, country, state, or city. Keep in mind that you can also exclude certain locations for any campaign.
Bidding options -
Appnext provides CPC and CPI bidding options depending on campaign goals, and the targeting setup that we defined earlier. Re Engagement is available on CPC pricing model. If you’re interested exclusively in User Acquisition, you will be able to use either the CPI or the CPC bidding model.
Bid -
Set the desired bid for your campaign. Keep in mind that it has to be competitive to reach the widest audience possible.
Campaign Budget -
Type in your daily campaign budget target. Please note that the campaign will be automatically paused once it reaches 90% of its daily budget.
Click on Next and let’s setup your Creative Assets.
Name your creative in a way that will make it easier for you to recognize.
The App title will be fetched from the store. Choose Call-To-Action text from our list to attract new users or to attract existing users,depending on your campaign goal. You will then be able to see an example of your ad on the right side of the screen.
We will pull your apps’ creative assets from the store but you can always change them by uploading new ones.
Click on Next.
Tracking -
If you want to run a UA only, CPI campaign you will need to update your tracking link and your impressions URL. Tracking is mandatory.
If you want to run a UA only, CPC campaign you will need to update your tracking link. The impressions URL is optional.
For re-engagement campaigns using CPC your Tracking link is also mandatory. Updating the deep link URL and the impression URL is optional.
Once you’ve completed all of these steps - Campaign, Creative Assets and Tracking - you are ready to go.
Feel free to ask any questions, reach out to our customer success and support teams. We’ll be happy to help, and will be available at support@appnext.com.