Appnext is a CPI (Cost Per Install) and CPC (Cost Per Click) based platform, therefore we pay our publishers once their users install our app ads or click on the ad.
Appnext’s self-serve enables advertisers to add their apps and create several campaigns that target all of Appnext’s publishers or set a direct CPI/CPC bid for specific publisher’s apps.
The advertiser places bids based on several categories.
Every install and click has a different bid to it, which depends on:
GEO (Country);
Platform (IOS\Android);
IOS device type (iPad, iPhone)
Placement (Location of the ad format within the app or site);
Your DAU (Daily Active Users) or the volume you can generate;
Quality of traffic.
The best thing about Appnext's platform is that if you have great quality of users, your CPI/CPC bid can double and even triple itself very quickly.
Please contact Appnext support team, should you have any questions or need assistance.