Appnext platform supports various ways to target the users you want to reach.
You can target Countries, Cities, OS versions, Devices, specific OEMs, Publishers, and Apps.
* Please keep in mind that by narrowing down your targeted users you lower your traffic potential.
Publishers and Apps:
While a 'Network' campaign is a must for every campaign to explore our publishers, you can optimize your performance by:
Target an 'SDK' inventory, and run a network campaign only on our SDK inventory.
Or, target specific publishers and apps of your choice by creating a dedicated 'Direct Buy' campaign. You can do so by selecting the publishers or apps you want to target.
As Best Practice - we recommend to create and optimize your campaigns as follows:
SDK campaign is the first step. Find your optimal bid here, and run on our SDK Inventory only.
After a day or two - optimize your performance by creating Direct Buy campaigns for apps/publishers that perform well. Keep in mind that you will need to bid higher when doing so since you're bidding on a specific app/publisher.
Final step - open your campaign up to a Network campaign. This would allow you to be exposed to all of our inventory, including new inventory sources that we keep adding regularly. At this point, you can change your bid as you like, since you're bidding on a wide range of inventory. The conservative approach would be to run this type of campaign on the lowest bid possible and split out direct buys to dedicated budgets, keeping in mind to be more competitive on bids with placements that work well.
Location Targeting:
By using location targeting you can target your campaign to all countries, or pick a specific country. You can do so by starting to type the country you wish to target and pick it from the drop-down list
You can also target cities to include or exclude from your campaign
Please note that users' behavior may change according to their country, so it is recommended to create a dedicated campaign for each country (in the case you target several).
OS Versions:
By using OS Versions targeting, you can target your campaign to all supported versions by using the 'Minimum version to target' option, or target specific versions determined by your app requirements.
To target all supported versions, pick your wanted minimum version from the drop-down menu, or leave it as is
To target specific versions, manually select your desired versions:
* Please note that limiting OS versions will narrow down your targeting.
Devices:
By using Devices targeting, you can target your campaign to all supported devices, or select wanted devices
On Android:
On iOS:
**Keep in mind that your bid might change, and become higher when narrowing down your targeting.