The Appnext platform operates on a CPI (cost-per-install), RTB basis meaning that app advertisers determine the CPI rates they are willing to pay for certain regions and publishers. The Appnext optimization algorithm then takes care of finding the optimal publisher-advertiser match, to deliver top results for both parties.
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Appnext services are provided on a revenue sharing basis, with no flat fees applied. Appnext retains 30% of the CPI rate submitted by the advertiser, and transfers 70% to the qualified publishers by the end of the month.