Campaigns table
The Campaigns table shows a list of your active, paused or deleted campaigns.
By default, the order of your campaigns will be determined by their creation date, although it is possible to re-organize them by their activation status:
Campaign's state
The state of each campaign appears in the "Action" column (first column to the left):
Available campaign states are:
Pending - your campaign cannot run until 3 conditions are met:
It has at least 1 active creative
It has active tracking
A payment method was added for the account
Running - your campaign is being served by the targeted publishers.
Running but not served - your campaign has reached its daily budget.
Paused - your campaign was paused and therefore not being served.
Deleted - your campaign was deleted and cannot be resumed.
Changing your campaign's activation status is done by clicking on the status icon in the "Action" column and choosing a new status:
Campaign Status
The status column shows important information about your campaigns' performance, as well as actionable tips.
Status will show in 2 places:
Campaigns dashboard ("Campaigns" tab)
Campaign detailed report (when clicking on a campaign's name)
Status explanation:
Current Position
The Current Position column is shown within the campaign's report.
The Current Position helps explain how your campaign ranks compared to other campaigns, served by the targeted publishers.
The campaign with the highest position (1.0) appears in the first eligible position, within the publisher's app.
To improve your ad position, you can increase your bid, or you can focus on improving the quality of your creative.