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Why Direct Buy, if you can increase a bid per app on the campaign page?

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Written by Support
Updated over 7 years ago

If you want a dedicated budget for a specific app or group of apps, click the "Direct Buy" or click the check box next to a number of apps and choose "Direct Buy" in the bulk actions drop down menu. Direct Buys allow you to dedicate a bigger and separate budget and also set different creatives for this app, or a group of apps.

In any case we recommend keeping a network campaign running to find new apps on the platform

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