Direct-buy campaigns can be started by app advertisers in any of the following ways:
 1. Adding a "New campaign" with a specific publisher, or app targeting. You can perform search queries by ‘Publisher Name’, ‘App Name’, ‘Appnext App ID’, or a targeted keyword.
 2. Buying directly from the top performing publishers, straight from the "Campaign Performance" Dashboard.
 3. Buying directly from Appnext featured partners, via the Appnext Market.