What Are Triggers?
Triggers play a crucial role in automating and personalizing your email marketing campaigns. A trigger is a specific event or customer action that initiates an email flow. These actions could include subscribing to a service, earning points in a loyalty program, or renewing a membership. By using triggers, businesses can send timely, relevant, and highly personalized emails to their customers, improving engagement and retention.
Using Triggers in Klaviyo
When setting up email flows in Klaviyo, you can leverage Appstle's predefined triggers to send automated emails based on customer actions. This eliminates the need for manual intervention and ensures that your customers receive the right message at the right time.
By integrating triggers, businesses can:
✅ Enhance customer experience by sending instant confirmations, rewards notifications, and renewal reminders.
✅ Increase engagement and conversions with well-timed, action-based emails.
✅ Reduce manual workload through automated messaging, allowing teams to focus on strategy rather than execution.
Appstle’s Predefined Triggers
Subscriptions:
Sr. No. | Trigger | Description |
1.
| Expiring Credit Card Event | Notifies customers when their saved credit card is about to expire to prevent payment failures. |
2. | Next Order Date Updated Event | Alerts customers when the date of their next scheduled order has been changed. |
3. | Order Frequency Updated Event | Informs customers when the frequency of their subscription orders has been modified. |
4. | Order Skipped Event | Sends a confirmation when a customer skips an upcoming order. |
5. | Out of Stock Event | Notifies customers when a product in their subscription is currently out of stock. |
6. | Security Challenge Event | Triggers an email when a security verification step is required for an account or action. |
7. | Shipping Address Updated Event | Confirms a successful update when a customer changes their shipping address. |
8. | Subscription Cancelled Event | Alerts customers that their subscription has been canceled, either by them or the system. |
9. | Subscription Created Event | Sends a confirmation email when a new subscription is successfully created. |
10. | Subscription Management Link Event | Provides customers with a direct link to manage their subscription settings. |
11. | Subscription Paused Event | Notifies customers when their subscription has been temporarily paused. |
12. | Subscription Product Added Event | Confirms when a new product has been added to an existing subscription. |
13. | Subscription Product Removed Event | Alerts customers when a product has been removed from their subscription. |
14. | Subscription Product Replaced Event | Notifies customers when a product in their subscription has been swapped with another. |
15. | Subscription Resumed Event | Sends a confirmation email when a paused subscription is reactivated. |
16. | Transaction Failed Event | Alerts customers when their payment attempt has failed, prompting them to update their details. |
17. | Transaction Success Event | Confirms a successful payment for a subscription order. |
18. | Upcoming Order Event | Reminds customers about their upcoming subscription order before it's processed. |
19. | Bulk Active Subscribers Only Event | Sends bulk emails exclusively to currently active subscribers. |
20. | Bulk All Subscribers Event | Allows merchants to send bulk emails to all subscribers, regardless of status. |
21. | Bulk Cancelled Subscribers Only Event | Targets only canceled subscribers with bulk email communications. |
22. | Bulk Paused Subscribers Only Event | Sends bulk emails specifically to subscribers whose plans are paused. |
Loyalty:
Sr. No. | Trigger | Description |
1.
| Welcome Email Event | This email will be sent to customers when they sign up. |
2. | Reward Available Reminder Event | This email will be sent to customers when they get a new reward. |
3. | Monthly Reward Reminder Event | This email will be sent to customers as reminder of their available points and rewards. |
4. | Points Expiring Reminder Event | This email will be sent to customers 3 days before their points expire, as a reminder about their expiring points. |
5. | Birthday Event | This email will be sent on customer birthday. |
6. | Point Earn Event | This email will be sent to customer when they earn rewards or store credits. |
7. | Point Redeem Event | This email will be sent to customer when they redeem points. |
8. | Referred Reward Confirmation Event | This email will be sent to referred friends. |
9. | Send Customer Referral Email Event | This email will be sent customer who has been referred. |
10. | VIP Tier Achieved Event | This email will be sent when customer achieved tier. |
11. | Credits Earn Event | This email will be sent when customer earn store credits. |
12. | Discount Expiring Reminder Event | This email will be sent to customers 3 days before their discount expires, as a reminder about the expiring discount code. |
Memberships
Sr. No. | Trigger | Description |
1.
| Membership Created Event | Sends a confirmation email when a customer successfully subscribes to a membership. |
2. | Upcoming Renewal Event | Reminds members about their upcoming renewal to ensure continued benefits. |
3. | Next Renewal Date Updated Event | Notifies customers when their membership renewal date has changed. |
4. | Renewal Frequency Updated Event | Confirms when a customer updates their renewal frequency (e.g., monthly to yearly). |
5. | Membership Paused Event | Informs the customer that their membership has been paused. |
6. | Membership Resumed Event | Notifies the customer when their paused membership is reactivated. |
7. | Membership Canceled Event | Sends a confirmation email when a customer cancels their membership. |
8. | Transaction Failed Event | Alerts customers when a payment attempt for their membership fails. |
9. | Expiring Credit Card Event | Warns customers that their saved credit card is about to expire to avoid payment issues. |
10. | Recurring Discount Code Event | Shares a discount code for eligible members on their recurring membership payments. |
11. | Membership Product Replaced Event | Notifies the customer when their membership product has been swapped with a new one. |
12. | Membership Management Link Event | Provides a direct link for customers to manage their membership settings. |
13. | Security Challenge Event | Triggers an alert when we receive a security challenge from the customer's credit card processor. |
14. | Bulk Active Membership Only Event | Sends updates or promotional emails to all currently active members. |
15. | Bulk All Memberships Event | Sends announcements or updates to all members, regardless of their membership status. |
16. | Bulk Cancelled Memberships Only Event | Targets previously canceled members with re-engagement offers or updates. |
17. | Bulk Paused Memberships Only Event | Notifies paused members about special promotions or reminders to resume their membership. |