Overview
Memberships and loyalty programs are becoming powerful tools to improve the reputation, market share, and wallet share of an e-commerce brand. From big e-commerce giants to small businesses, brands are introducing and exploring the nuances of memberships to reward their most loyal customers. Considering this increasing need for memberships/loyalty programs, we at Appstle have developed a one-stop solution through our newest app Appstle℠ Memberships!
In this article, you will see a detailed overview of memberships, as well as a few key functionalities of Appstle℠ Memberships. Please note that this help doc gives an introductory overview only. For more detailed deep dives and step by step guidelines of specific functionalities and features, explore the help docs dedicated to those functionalities. You can also reach out to us at membership-support@appstle.com. Our 24x7x365 support team will be happy to assist you.
Membership categories
There are 2 well known types of memberships.
First - Loyalty memberships
This type of membership facilitates the merchants to have their store open to all customers, but reserve a few attractive perks to their members, who pay a small recurring fee for the membership. The best example for this is Amazon Prime. While shopping on Amazon is open to the world, being a prime member (for a fee) gives customers specific benefits, such as fast & free delivery.
Second - Access memberships
While exclusive access memberships (for clubs, etc.) have been around for many years, this has specifically become more common in the digital world, albeit in a relatively more affordable scale! In an access-based membership, a merchant allows access to their product or service only if the customer is a member. The membership fee can either be separate from the individual price of the products within the store, or can be all-inclusive. The best example for this is Netflix! A user pays a subscription fee on a recurring basis to access all of Netflix's content. If a user's subscription to Netflix expires, he/she can no longer watch the movies and TV shows on the platform; Netflix content is members-only.
It is important to note here that even within memberships, there can be gradations and tiers. For example, Netflix has multiple membership plans, with the tiering based on the number of screens for viewing.
Appstle℠ Memberships
Some of the most unique and compelling features that make Appstle℠ Memberships stand out are:
In-depth integration with Shopify checkout and support of both 1.0 and 2.0 themes - Appstle Memberships offers deep and seamless front-end and back-end integrations with Shopify Checkout and Payment Gateways authorized for subscriptions/memberships - Shopify Payments, Authorize.net, Shop Pay, Apple Pay, Stripe, PayPal Express
Appstle Memberships also supports both Shopify's 1.0 and 2.0 themes.
End-to-end Membership functionality - Appstle℠ Memberships’ scope of coverage extends to all aspects of offering and managing successful Membership plans - automatic billing, smart tagging, and customized member perks. Furthermore, all these can be controlled and managed from the Appstle merchant admin page. This saves considerable time and enables you to fully focus on scaling your business.
User-friendly merchant dashboard - Our top-notch product team, headed by an Apple-Siri engineer, has built an intuitive and extremely user-friendly merchant dashboard that allows merchants to set up and run their store's membership model as easily as possible. No technical knowledge is required of our merchants!
Integration with Appstle℠ Subscriptions - While the Appstle℠ Memberships app is separate from Appstle℠'s flagship app, Appstle℠ Subscriptions, the 2 apps are 100% integrated and have strong API connections. Therefore, any merchant partner who uses both Appstle℠ Memberships and Appstle℠ Subscriptions (the No. 1 subscription app on Shopify), will have seamless connectivity between their membership plans and recurring orders. Further, merchants can also easily integrate their subscription and membership models under one name.
Other critical app integrations - Apart from subscriptions, Appstle memberships also integrates with several other third-party apps on Shopify. Currently, integrations are offered with Affiliater, Discounted Pricing, Growave, Loyalty Lion, PageFly, Klaviyo, Yotpo, and Zapier.
If there are any other apps that you would like your Memberships to integrate with, message us and we will look into the integration for you!
24/7/365 Support - Similar to Appstle℠ Subscriptions, Appstle℠ Memberships offers 24/7/365 support. Our expert product and customer support engineers will be happy to assist you with any questions you may have.
Don't hesitate to reach out to us.
If you have any questions on installing the Appstle℠ Membership, please don't hesitate to reach out to us at membership-support@appstle.com. Our 24x7x365 available experts will be happy to assist you further.