Your customers are busy. Often times, they can overlook the expiration of a credit or debit card, or have insufficient balance or spending limit, which can result in failed transactions. This is what is known as an involuntary churn, as the customer in this case, loves your product(s), and wants to continue their memberships, but the transaction fails due to technical reasons.

With the Dunning management provided by Appstle Memberships, you can significantly reduce these involuntary churns using some easy, pre-set mechanisms!

Appstle Memberships provides you a set of sophisticated, yet easy to set dunning management features that you can use to automatically connect with your customers who have had failed transactions.

While Appstle provides you with default settings (notification timelines, number of retries of the card, etc.), to manage failed transactions, you - the merchant - have absolute control over these settings and can customize them to suit your business and customers.

Whenever a recurring transaction fails due to any reason, Appstle facilitates a customized email notification to the customer, informing them of the incomplete transaction. As the merchant, you have to OPT-IN to send this automatic email notification. You can also edit the contents of the email both to CUSTOMIZE IT to your store and PERSONALIZE IT to use it as an opportunity to engage with your customers.

To enable this function, go to Settings > Customizations > Email Templates in the merchant admin page left panel, and click ‘Edit’ for 'Transaction Failed'.

Once the email template opens, you can modify it to best suit your store.

Within this email, your members will also be guided to update their payment details in the ‘Manage Memberships’ area of the member portal. On successful update of the payment details, the order will be processed the following day.

Navigate to Settings > General Settings > Dunning Management. You will be met by the page below.

Retry attempts (between billing attempts) is set to 8 by default. Bring up the dropdown menu to select a value between a 1 and 10 attempts.

Next, select the interval of time (in days) between billing attempts. Default is 1 day, but you can bring up the dropdown menu to select a value between 1 and 10 days.

Finally, select what happens when the number of retry attempts have been met without a successful billing. Default setting is to cancel the customer's subscription, but you can also choose to pause it or simply skip the failed order.

Note: The number of chosen days is the number of days between retries and doesn't include the order date.

With these simple steps, control and reduce involuntary churn, engage with your most loyal members, and provide a stunning shopping and membership experience.

If you have any questions about dunning management, or if you need any other help, please reach out to us at membership-support@appstle.com or just pin us through the live chat widget on our app. Our 24x7x365 available experts will be happy to assist you further.