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How to set up a custom email domain - Loyalty and Rewards
How to set up a custom email domain - Loyalty and Rewards
Joshua Kye avatar
Written by Joshua Kye
Updated over a week ago


Verifying domain ownership is key to enable open and click tracking, spam mitigation, and domain protection (to ensure either you or the members you assign have exclusive access to your domain).

This step-by-step guide will walk you through how to add and verify a domain in Appstle Loyalty and Rewards. For this write-up, we will use Google Domain as the example website hosting provider. However, the steps outlined below are the same for other hosting providers as well!

Please note that if your domain is already hosted somewhere (like Google Domains), you’ll need to login to your provider to change DNS records.

Step 1: Add your domain to Appstle Loyalty and Rewards

If you've already added your domain, skip to step 2

To add your domain to Appstle Loyalty and Rewards, navigate to Settings (More) > Custom Email Domain.

Step 2: Add DNS Records to Hosting Provider

Login to your hosting provider and navigate to the DNS section. This area is called ‘DNS’ in Google Domain, but we’ve seen it being called ‘Networking’ in Digital Ocean and ‘Zone Editor’ in cPanel.

Next, you’ll be asked what type of DNS records you want to add. We’ll go through each one individually.

TXT Records

The first records that Appstle Loyalty and Rewards will ask you to add are TXT records. We will add two separate TXT records, one for SPF and one for DKIM. These are required to send and receive email with Appstle Subscriptions.

If you’re using a subdomain, add a new TXT record with as the hostname (with certain providers, you may just have to enter the subdomain, which would be loyalty in this case), and the appropriate value Appstle Loyalty & Rewards provides. You can leave TTL as the default option.

Add another TXT record for Google Domain only shows the subdomain, so your result will look like this:

Step 3: Adding CNAME Record

Lastly, you will need to add a CNAME record. The CNAME Record is what enables Open and Click tracking. This is highly recommended to reap the full benefit of Appstle Loyalty & Rewards and gain insights into your email performance.

Add the CNAME the same way you added other names. The hostname here is

Here are the instructions for the same if you are hosting your domain in Shopify:

Step 4: Wait (up to 24 hours)

It can take up to 24 hours for DNS changes to propagate across the internet. In our experience, it usually happens faster than that, but don’t get discouraged if it doesn’t happen immediately.

If you are facing any trouble with this feature, or are looking for more features, please reach out to us at Our 24x7x365 available experts will be happy to assist you further.

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