Step 1. Integrating your Google tag manager account with Archie
Before starting the integration, you need to have a Google tag manager account. You can create one by clicking here
On your Google tag manager account
On your Archie account
Go to "Settings / Integrations / App marketplace"
Locate the Google tag manager app and click "View Integration"
Click "Connect Google tag manager"
Enter your Google tag manager ID and click Confirm
You are now ready to start using your google tag manager account with Archie
Step 2. Creating specific events in Google Tag Manager
Go to your Google Tag Manager Account
Navigate to the Triggers section
Click New and then select Custom Event as the trigger type.
Add the event name (refer to the event names listed at the end of this article), then click Save.
Step 3. Associating the trigger with a Tag
Go to the Tags section.
Choose an existing tag or create a new one by clicking New.
In the tag configuration, select the trigger created in the previous steps.
Save your changes to associate the trigger with the tag.
Annex 1. Current GTM Events
Booking submitted
{
event: "booking_submit_success",
entity_id: string, // Subscriber UUID
entity_type: string, // Subscriber type: "user" or "group"
entity_name: string, // Subscriber name: user full name or company name
entity_email: string, // User subscriber or group manager email
booking_start_utc: string, // Booking start date in UTC
booking_end_utc: string, // Booking end date in UTC
coupon: string, // Discount code applied to the booking price
amount_paid: number, // Total paid for the booking, will be undefined if the booking was free
item_name: string, // Name of the booked item item_id: string, // UUID of the booked item
}Cart submitted
{
event: "cart_submit_success",
entity_id: string, // Subscriber UUID
entity_type: string, // Subscriber type: "user" or "group"
entity_name: string, // Subscriber name: user full name or company name
entity_email: string, // User subscriber or group manager email
amount_paid: number, // Total paid for the cart
item_ids: string[], // Array of purchased items UUIDs
item_names: sring[], // Array of purchased items names
}Event ticket purchased
{
event: "event_submit_success",
entity_id: string, // Subscriber UUID
entity_type: string, // Subscriber type: "user" or "group"
entity_name: string, // Subscriber name: user full name or company name
entity_email: string, // User subscriber or group manager email
amount_paid: number, // Total paid for the tickets
item_ids: string[], // Array of purchased tickets UUIDs
item_names: sring[], // Array of purchased tickets names
}Tour booked
{
event: "tour_submit_success",
entity_id: string, // Subscriber UUID
entity_first_name: string, // Subscriber first name
entity_last_name: string, // Subscriber last name
entity_email: string, // Subscriber email
booking_start_utc: string, // Tour start date in UTC
booking_end_utc: string, // Tour end date in UTC
}Lead form submitted
{
event: "lead_submit_success",
entity_first_name: string, // Subscriber first name
entity_last_name: string, // Subscriber last name
entity_email: string, // Subscriber email
fields: object[], // Array of the custom fields object
}User registered
{ event: "self_register_success",
entity_first_name: string, // Subscriber first name
entity_last_name: string, // Subscriber last name
entity_email: string, // Subscriber email
company_name: string, // Company name (if entered)
}