Platform access level: Org Admins, Managers, and Writers (anyone who builds courses).
A nudge is a single timely message with no response required, delivered to learners in the same tools their courses arrive in. It is the fastest content type in Arist to build and the lightest to receive, which makes it the right choice whenever one message will do the job. This guide covers when to reach for a nudge and how to build one, and it's for anyone who builds courses in Arist.
1. When to use a nudge
A course teaches over days and a survey asks questions. A nudge tells. Learners read it and move on, with nothing to answer and nothing to complete. That makes a nudge the right tool for three jobs:
Announce: Tell learners something once, like a policy change, a new resource, or an upcoming enrollment, at the moment it matters.
Remind: Prompt learners ahead of a deadline or an event, so the message arrives close to the action you want them to take.
Reinforce: Resend the one behavior a course taught after the course ends. A single well-timed message a week or two later keeps that behavior in practice without re-enrolling anyone.
Reinforcement is where nudges earn a permanent place in your campaigns. Learners forget most of what a course taught unless something repeats it, so plan a nudge or two into the weeks after a course closes, each one restating the key behavior in a sentence and pointing back to where learners can act on it. Because a nudge asks nothing of the learner, you can send one without spending their patience.
If the message needs an answer, build a survey instead, and if the change takes practice over time, build a course; see Building Surveys and Best Practices for Creating Content.
2. Create the nudge
Nudges start where every piece of content starts, on the Content page.
Open the Content page and select Create new.
Select Nudge, the option that reads "Send a quick message to learners".
Fill in the About nudge form, then select Save and continue.
The About nudge form asks for two things, and Arist requires both.
Nudge name: Name the nudge so its job is obvious at a glance, like "Reminder: enrollment closes Friday". The name can run up to 100 characters.
Language: Pick the language the nudge is written in. Its own note reads "You can always add more translations with AI later".
Saving opens the nudge editor.
The outline holds a single item, Nudge content, which is where you write the message. About nudge under Details keeps the same two fields you just filled in, so you can rename the nudge at any point, and Settings covers how the nudge identifies itself when it sends. The primary button at the top right reads Save until the nudge has a message and Schedule once it does, so it tells you whether the nudge is ready to go out.
3. Write the nudge message
Select Nudge content in the outline.
The whole nudge is one screen with two fields, Media and Nudge message. The nudge message is the message itself, and it is the only required piece, so the outline keeps a warning marker on Nudge content and the field reads "Message is required" until you write it.
The message can run up to 1200 characters, the same limit as a lesson body. This field is the same one you write lessons in, with the same emoji picker and the same Formatting options link showing which markdown each delivery method supports, so nothing here works differently from the main editor, and Using the Content Editor covers it in full. Stay well under the limit.
Lead with the point: Put the announcement, deadline, or behavior in the first sentence, because that is all a busy learner reliably reads.
Give one next step: End with the single thing to do, like a link to open or a date to hold. A nudge that asks for two things gets neither.
Write for the smallest screen: Many learners get nudges over SMS, so keep it tight enough to read in one glance.
Tip: Reinforcement nudges get stronger when they echo the course's own words. Reuse the exact phrasing of the lesson's key takeaway, so the nudge triggers the memory instead of competing with it.
4. Add media to the nudge
The Media field above the message is optional, and it is the same media block a lesson uses, so anything you already do there works the same way here. It offers two paths:
Upload content: Upload an image, GIF, or video. Uploads accept jpg, png, gif, mp4, mov, wmv, and avi files, up to 5MB for images and 500MB or 15 minutes for video, and the field's own advice is to keep videos under 5 minutes.
Link to an external video or gif: Paste a link instead of uploading. The supported external sources are YouTube, Vimeo, Loom, Synthesia, and Giphy, and the link must be set to public sharing.
With AI enabled for your organization, a Generate image button on the Media field creates an image to match your message, and it reads Regenerate image once one exists. See Using the Content Editor for the whole media block, including what each delivery method does with a video.
Note: A nudge is one message, so its media should show the message's point, like the poster for the event you're announcing. If the image only decorates, skip it and let the sentence do the work.
5. Review the settings
Select Settings under Details to fill in how the nudge identifies itself when it goes out.
Four fields cover it, and the screen marks the two Arist requires with a red asterisk.
Setting | What to enter |
Author name | Type the name the nudge is authored under. Required. |
Topic tags | Pick up to 3 tags so the nudge can be filtered later. Optional. |
External ID | Enter the ID this nudge already has in another learning system. Optional. |
Content type | Choose what kind of messaging this is. Required, and its own note reads "Required by carrier". |
The Content type field arrives already filled in from your organization's Default content type, which an Org Admin sets once under Settings > Organization, and changing it on one nudge leaves that default alone.
The list is searchable, and its values describe kinds of messaging rather than kinds of learning, so it runs from Career Training to Workshop Alerts, Healthcare Alerts, and Mixed. Pick the closest match to what this nudge is announcing.
Below the fields, Dedicated SMS number names the number this nudge's SMS messages send from, and Request dedicated toll free number starts the request when your organization wants one of its own. The same block reads Preferred SMS number instead once your organization has a number set, and Configuring Delivery Methods in Settings covers what Arist does with it.
6. Preview the nudge before it goes out
Check a finished nudge from the Actions menu at the top right.
Use Actions to Preview, Translate, Version, Generate images, Download, or Shorten link the nudge. Preview stays greyed out until the nudge message is written, so finish the message first. It then delivers the nudge to you on the delivery method you pick, so you see exactly what learners will get, and Translate adds more language versions of the nudge. For the full preview walkthrough, see Previewing and Testing Content.
Try it: Select Actions, then Preview, and send the nudge to yourself right now. Read it on your phone, not your desktop, and check that the point survives the first glance.
7. Schedule and send
Once the nudge has a message, the primary button at the top right reads Schedule. Select it, and the nudge goes into schedules exactly like a course, reaching the learners, cohorts, and delivery methods you choose, and Scheduling and Delivering Courses walks through every option. Scheduling takes delivery access, so Org Admins, Managers, and Distributors get that button while a Writer sees Save instead and hands the finished nudge to someone who delivers. Two things work differently for nudges:
WhatsApp is not available: A nudge's schedule can use every delivery method except WhatsApp, where the option shows it cannot be used for nudges.
Timing is the whole job: A nudge is worth sending only when it reaches learners at the right moment, so schedule it against that moment, like the day before the deadline or two weeks after the course closes.
Note: Nudges never wait in line. A nudge sends on schedule even when the learner is in the middle of a course, and it does not count toward the cap that queues new course enrollments, so you can reinforce a finished course without delaying the learner's next one.
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Note: Need help at any point? Reach out to your Arist Customer Success contact, or email support@arist.co.







