This guide will walk you through:

A mission statement is more than words—it’s your personal North Star. It defines your direction, aligns your actions with your values, and ensures every step you take moves you forward with purpose.

In this guide, you’ll create a mission statement that drives results and integrate it seamlessly into Goal Manager.

Starting with your mission will clarify what you want to achieve and why you want to achieve your goals.

Arootah's goal-setting process is designed to help you do what's in your best interest all the time. Read more about Arootah's success philosophy.

The most successful people and businesses have a clear mission statement. Whether you're a professional, managing a team, or leading a billion-dollar hedge fund, having a mission statement makes achieving the right goals easier.

Look at these missions for inspiration:

Oprah Winfrey

"To be a teacher. And to be known for inspiring my students to be more than they thought they could be."

Starbucks

“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.“

Your mission links your goals to your core values and clarifies your priorities. It keeps you on the right path even when it gets tough.

Use your Mission Statement to decide what actions to take next to always be moving toward your goals.

A Journey is a structured pathway to achieving your goals. It contains the major focus areas of your life and their corresponding goals.

Here you'll select a Journey that best fits your current priorities.

Filter Journeys by Personal, Professional or Business domains by checking the box at the top of the dashboard. Domains are different aspects of your life, like personal, work, or business.

Click Start to launch your Journey to success.

For this guide, we'll choose Health.

The first step in Goal Manager is to select the critical Areas and Categories in your life.

Choose from default categories in the menu, like Physical, Sleep and Wellbeing, or enter your own areas and categories. You can choose up to 10 different areas and categories.

We’ll choose Sleep as our Area.

Use the Mission Statement Generator to craft a powerful mission statement in minutes. You’ll have a written statement to come back to any time you need a kick to get back on track.

The Mission Statement Generator involves six steps:

Toggle the AI-generated suggestions switch to get compelling options for each step. Regenerate suggestions as many times as you need to until you find one that resonates.

Tap on a suggestion and click Apply to add it to the field. To edit, click on the text directly and hit Continue.

Roles are the different characters you play in each area of your life.

Your goals and actions as a parent differ from those you have as a friend or manager. Roles should align with your chosen values.

For instance, if you wanted to be an effective leader at your company, what values and traits would you need to embody to excel in that role?

Pick up to three roles that define you.

For our Health journey, we’ll choose Dreamer.

Values drive everything you do. They're a critical part of your mission statement.

Think about the values you want to embody within each Area and add them.

We’ll pick Rest, Performance, and Balance for our values.

Principles are guidelines or standards of how you’ll act in a way that aligns with your values. Each should relate to a specific value.

By default, principles start with the phrase “I believe that…” to reinforce its link to a specific value.

Some prompts to help you think about your principles:

For our Health journey, we’ll use this principle:

I believe that…prioritizing a consistent bedtime ensures peak performance and productivity, aligning with the pursuit of excellence.

A Code of Conduct is a standard of behavior for consistently acting in alignment with your principles and values in any situation. You can think of codes of conduct as rules for actions, while principles can be thought of as rules for attitudes.

Combine your principles and values to create a code of conduct to make sure you're taking the right actions on your journey.

Some questions to think about:

Our goal is to perform at our best, so our code of conduct for our Sleep journey is:

Establish a consistent bedtime routine to ensure a regular sleep schedule, aiming for 7-9 hours of sleep to support peak performance and productivity.

Think of purpose as the fuel for your motivation. Purpose answers the why behind your goals.

Describe the purpose of each role you added in the first step of the mission statement.

Think about:

For our Health journey, we want to be well-rested to perform at our best.

Achieving peak performance and productivity by maintaining a consistent bedtime routine, ensuring optimal mental and physical performance.

Your vision is how your ideal life looks after you’ve accomplished your mission. Think about what your life would be like if you embodied your mission statement. This step will help you visualize how your dream life will look.

Enter your vision statement in the text field, and feel free to use AI to get suggestions.

Your vision should be:

For our Health Journey, our vision is:

Consistently achieving peak performance and productivity by maintaining a regular sleep schedule, ensuring optimal mental and physical health.

Now that you’ve completed every step of the mission statement generator, you're ready to review your mission statement. Well done!

Your completed mission statement will look like this.

You can edit your mission statement by clicking the green summit icon and navigating to any step to edit your entry for each step directly in the field. Your changes will be reflected in your mission statement automatically.

When you’re happy with your mission statement, click Close to return to Areas and Categories and continue setting up your goals.

Your mission statement will be your North Star guiding you on your journey to your dream life. Come back to it often to stay on track.