A healthy, engaged email mailing list is a marketer’s most valuable asset. It gives you a direct line of communication with people who’ve already expressed interest in your brand. A golden opportunity to build relationships and drive conversions.
With Array’s Mailchimp integration, you can automatically add form submissions to your Mailchimp lists via Zapier so you can grow your list as you collect data. Whether you're running lead generation campaigns, event registrations, or feedback surveys, this automation keeps your marketing engine running smoothly.
What You’ll Learn
How to set up Zapier with Array
How to configure a Trigger (Array form submission)
How to configure an Action (add subscriber to Mailchimp)
How to connect your Array and Mailchimp accounts
How to use Mailchimp-specific fields in Array forms
How to automatically create new Mailchimp lists from within Array
Step 1: Set Up Zapier
Visit the Array Zapier Integration Page
Log in or create an account at zapier.com
Once logged in, click “Make a Zap” to begin
A Zap is a workflow in Zapier made of two steps:
A Trigger (e.g., a form submission in Array)
An Action (e.g., adding the user to a Mailchimp list)
Step 2: Set Up a Trigger (Array)
In the Zap editor, search for “Array” and select it as your Trigger App
Choose “New Form Entry” as the Trigger Event
Click Sign in to Array and connect your account
Select the form you want to monitor
If it's not showing, click “Load More” or paste the Form ID from the URL
Ensure the form has at least one submission (Zapier needs data to test)
Run the test trigger to confirm everything is working
Step 3: Set Up an Action (Mailchimp)
Search for “Mailchimp” and select it as your Action App
Choose the “Add/Update Subscriber” action
Click Sign in to Mailchimp and connect your account
Select the Audience (Mailing List) you want to add subscribers to
Map fields from the Array form:
Email Address (required)
First Name, Last Name, Phone Number, etc. (optional)
Run a test action to send sample data to Mailchimp
Click Finish and name your Zap
Toggle your Zap ON
What Is Mailchimp?
Mailchimp is a popular email marketing platform that helps businesses and marketers create, send, and manage email campaigns to their audiences. You can segment contacts, build automated workflows, and track performance — all from a single dashboard.
If you don’t already have a Mailchimp account, create one here.
Connect Mailchimp via the Array Marketplace
To enable direct integration:
Go to the Installed Apps section in your Array dashboard
Search for Mailchimp
Click Install
Log in to your Mailchimp account when prompted
Your Mailchimp account will now be listed as connected
You can add or remove Mailchimp accounts from this panel at any time.
Add Subscribers Using the “Add Subscriber” Field
For a more visual, field-based setup, use the built-in Mailchimp subscriber field:
Open your form in the Form Builder
Go to the “Integrations” tab in the toolbox
Drag the “Add Subscriber” field into your form
This will auto-generate several form fields:
Email Address (required)
Name
Phone Number
Company Name
You can remove unnecessary fields, but email is mandatory.
Each field will display a Mailchimp icon on the right when properly linked.
Use Existing Email Fields to Trigger Subscription
Already have an email field in your form? No problem:
Hover over the email field
Click the Mailchimp monkey icon that appears
This opens the Mailchimp email settings
From here, you can:
Choose which Mailchimp list to subscribe the responder to
Select which form fields should be sent to Mailchimp
Toggle individual fields on or off as needed
Create New Mailchimp Lists from Within Array
Don’t have a list set up in Mailchimp yet? You can create one right from the email settings popup:
Click “Create New List”
Fill out the details:
List Name (internal only)
Default From Email
Default From Name
Reminder Note (e.g., "You’re receiving this because you signed up via our form.")
Once saved, the new list will appear in your dropdown of available audiences.
Disconnecting Mailchimp
To remove your Mailchimp account from Array:
Go to Installed Apps in your Array dashboard
Locate the connected Mailchimp account
Click the X next to the account
Any form fields connected to Mailchimp will stop working after disconnection.
Best Practices
Always get consent: Add a checkbox asking users if they’d like to receive emails
Use segmentation: Group subscribers by form, campaign, or tag
Monitor list growth: Use Mailchimp’s analytics to see which forms bring in the most subscribers
Avoid duplicates: Mailchimp automatically updates existing contacts rather than creating duplicates