A custom email address is essentially a unique email address associated with your brand or website's domain. It serves as a means of crafting personalized email identities for your organization, rather than relying on generic addresses offered by email service providers. For example, a custom email address can be used to create email addresses in the format user@yourdomain.com.
When launching a website, your primary goal is to attract visitors, encourage them to explore your content and engage with your site. When you have an email address that’s not associated with your web domain, people are less likely to email you. It can also look unprofessional when you use email addresses like @gmail.com or @yahoo.com. Fortunately, you have another option, custom domain email.
Here are a few of the advantages that come with having a custom email address:
Email Deliverability
Email deliverability is the ability of an email message to arrive in the recipient’s main email inbox. Email deliverability is often measured as a percentage of emails accepted by the internet service provider (or ISP for short).
When you think of email deliverability, you probably think about those emails you may have sent in the past that just somehow disappeared between your outgoing mail and the other person’s inbox, or are marked as spam by the recipients email service provider. While this is one aspect of deliverability, there is more to it. Deliverability is also related to inbox placement – whether an email appears in the primary inbox.
Easy to remember
When you have a custom domain email address, it is easier for people to contact you. Your audience will find your personalized email address easier to remember when they need it. As long as they know your domain name, they can remember your email address.
Credibility
People are more likely to engage with a website or company that has a custom email address. It makes you appear more official and better prepared to handle their queries.
Uniqueness
Everyone has an email address. Usually it’s a Gmail or yahoo account. You can set yourself apart with a personalized email address. Your custom email address also helps you increase brand awareness and demonstrate thought leadership. It makes you look more professional and well-established as an expert in your area of interest.
Consistency
With some email addresses like @comcast.net, you can’t take them with you if you switch internet providers. You can maintain consistency and an appearance of reliability when you have a custom email address that you can take with you no matter what.
Personalization
With your custom email address, you can also create a variety of addresses based on your needs. For example, you can create one for each purpose or department that you have. If you’re a business, you can create one for the billing, sales, and tech support departments.
How to Get a Custom Email Domain
Step One:
Before you set up your new personalized email account, you need to own a custom domain. For example, if your preferred email is artist@yourdomain.com, then you need to own yourdomain.com. The second part of your email address after the @ symbol will be your registered domain. In order for your custom email to have the impact you want, make sure you choose the perfect name for your domain.
Step Two:
After you register your domain, you can sign up for an email hosting service. Your email host will take care of any technical issues and handle the backend storage and management for your emails. Usually, your domain registrar will also offer email hosting services. See the list below
Step Three:
Once you have an email host, you can decide on the first half (before the @ symbol) of your new email address. Usually, businesses will label their virtual mailboxes by department like sales@mydomain.com or you can use names like janedoe@mydomain.com.
If you plan on using one email address for everything it can simply be contact@mydomain.com. Because this is your customized email address, you can make it whatever you want!
Step Four:
To finish creating your new email with a custom domain, you need the right software or an email client to access and manage your email. Often, your email host will provide you with an email client so you can get your new custom email up and running smoothly.
Now that you have a personal email domain, you can facilitate more effective and professional communication between you and your website visitors!
How to get a custom email from your domain registrar.
Since Art Storefronts is not a domain registrar or an email service provider, you can get your custom email from the following providers. We have linked the steps from each provider listed below: