United States (US)
Regulatory Body: Federal Communications Commission (FCC).
Key Rules:
Obtain express written consent before sending SMS marketing messages.
Include opt-out instructions in every message.
Adhere to the Telephone Consumer Protection Act (TCPA).
United Kingdom (UK)
Regulatory Body: Information Commissioner’s Office (ICO).
Key Rules:
Comply with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
Obtain clear consent before sending marketing texts.
Provide an easy way to opt out.
France
Regulatory Body: Commission Nationale de l'Informatique et des Libertés (CNIL).
Key Rules:
Comply with GDPR and national privacy laws.
Obtain prior consent for marketing messages.
SMS campaigns are prohibited on Sundays, public holidays, and after 10 PM.
Ireland
Regulatory Body: Data Protection Commission (DPC).
Key Rules:
Adhere to GDPR and local electronic communications regulations.
Secure explicit consent for SMS marketing.
Include a clear opt-out option.
Canada
Regulatory Body: Canadian Radio-television and Telecommunications Commission (CRTC).
Key Rules:
Comply with Canada’s Anti-Spam Legislation (CASL).
Obtain express or implied consent before sending messages.
Include sender identification and a functional unsubscribe mechanism.
Mexico
Regulatory Body: Instituto Federal de Telecomunicaciones (IFT).
Key Rules:
Ensure consent before sending promotional messages.
Respect user preferences regarding time and frequency of messages.
Provide opt-out options.
Italy
Regulatory Body: Garante per la Protezione dei Dati Personali.
Key Rules:
Follow GDPR and Italian privacy laws.
Obtain explicit consent for marketing texts.
Avoid sending messages during nighttime hours.