When to use this
You want to understand how a specific item performed
You want to reach out to interested buyers for an item received low traction
What you’ll achieve
Identify high-intent buyers per item
Launch targeted campaigns based on real behavior
Steps
Step 1: Open the Items section
Go to: Left sidebar
Click: Items
In this section, you’ll see a table of all your items.
Step 2: Review item data
Each row in the table includes:
Title
Auction number
Lot number
Department
Status (Available, Sold, Unsold, Retired)
Estimate
Sold price (if sold)
Performance vs estimate (percentage when applicable)
Use this table to quickly scan performance across auctions.
Step 3: Open an item
Click: Any item row
This will open the item modal with detailed insights.
Inside the Item
Item Profile tab
View full item details
Click: Edit to update item information
Potential Buyers tab
This tab shows customers most likely to be interested in this item.
Each row includes:
Name
Contact
Hammer Total
Last Active
Fit Score (Strong or Good)
You can:
Select all or specific customers using checkboxes
Export selected rows as CSV
Click: Create Campaign to target this audience directly
Bidding Activity tab
View all bids placed on this item.
Each row includes:
Name
Contact
Bid Amount
Bid Status
Bidder Type
You can:
Export the data as CSV
Create a campaign targeting these bidders
Wishlisters tab
View all customers who added this item to their wishlist.
You can:
Export the list
Create a campaign targeting these users
Use case: Boost low-performing items
If an item received low traction:
Go to the Potential Buyers tab
Select customers with a Strong or Good fit score
Click Create Campaign
You can send a targeted message to:
Highlight the item again
Emphasize value or estimate
Create urgency before the auction ends
This helps you re-engage the most relevant buyers and increase the chances of getting bids on items that might otherwise be overlooked.