The Artbrain Campaign Creator is a built-in tool that allows you to create, edit, and send your personalized campaigns directly from your Artbrain account.
Use the following steps to get started creating your Recommendations Campaign:
After logging in to your account, select "Campaigns" from the sidebar navigation menu. Click Create New.
When the pop-up prompts, choose the Recommendations Email as your campaign type.
Step 1 - General
Select the auction you want to create the campaign for from your available auctions. The campaign name will be generated automatically based on the auction you choose (you can also edit it manually). Then, click Save (bottom-left corner), and press Next (bottom-right corner) to continue.
Step 2 - Filters
For your first few campaigns, it’s usually best to stick with the default settings. Once you’re comfortable, this is where you can fine-tune your campaign and shape exactly who receives it.
1. Recommendation Score
This controls the balance between precision and reach.
A higher score means more accurate recommendations, but a smaller audience.
A lower score expands the audience, with slightly less precision.
Choose based on your campaign goal.
Recommended range: 75 to 85 percent.
2. Customer Departments
Departments are automatically generated from the items in the selected auction.
You can refine this by manually selecting specific departments if you want tighter targeting.
3. Targeted Segments
Focus your campaign on specific customer segments you’ve already created in the Segments section.
4. Advanced Settings: Item Price Range
Define the price range of items you want to promote.
Narrowing the range increases focus but may reduce reach.
By default, all auction items are included.
Price is always factored into the recommendation logic.
5. Customer Activity Filter
Reach customers based on how recently they were active.
The Customer Activity filter allows you to tailor your recipients to customers who did or didn't receive or engage with a previously sent campaign.
6. Customer Labels Filter
Target customers using your custom labels for more precise control.
Once you've made any desired adjustments, click Save, then Next.
Step 4 - Email Settings
The Email Settings fields will auto-populate with the values from your last sent campaign.
Choose your Subject Line and Preview Text. To increase engagement, we recommend using personalization, such as including the customer's first name and the titles of their first two recommended items.
You can easily add personalization by selecting the relevant fields from the Personal Details dropdown.
Step 5 - Design
Use our email editor to easily design the email you want to send based on the pre-set templates we've created for you.
A few pro tips:
Make sure the template is set to the correct Campaign Type you want to send: Recommendations, Trending, General, or Consignment.
If you'd like to use a different template, click "Change Template" and select the appropriate one.
To save your email as a reusable template, simply click “Save Template.” The design will be automatically added to your Template Library for future use.
Templates are fully customizable, so you can tailor the design to match your brand. If you need support for additional fonts or design options, feel free to contact your account manager. Don't forget to add the links to any "View Catalog" buttons in the relevant places.
Scroll through your template, make sure it matches your specifications, and click the "Save" button in the lower-left corner. Once saved, you can send a test email to yourself or to anyone else, using the "Test Email" button.
You will also have the option to preview the email.
Use the Preview Customer dropdown to select the customer you wish to see.
Once you are fully satisfied with the campaign, click Next.
This will bring you to the final stage.
Step 6 - Summary
Review the summary and make sure that all of the details are correct.
Then, scroll down to the bottom of the page, where you will be presented with two options: "Send" or "Schedule".
You can either send the campaign immediately using the "Send" button, -- or --schedule the campaign to be sent at a later date using the "Schedule" button.
When you send or schedule your Recommendations Campaign, a Resend Campaign will automatically be scheduled for 48 hours after the send time of the Recommendations, provided that the auction end is more than 48 hours away. A Booster campaign will also be scheduled for 48 hours after the Resend campaign is sent, provided there is sufficient time before the auction closes. If there are between 24-48 hours between the Resend campaign and the auction close, the Booster will be sent 24 hours after the Resend.
Reminder! Make sure to keep track of your campaign performance using the "View Report" button in the "Campaigns" tab.