The Artbrain Campaign Creator is a built-in tool that allows you to create, edit, and send your personalized campaigns directly from your Artbrain account.
Use the following steps to get started creating your Recommendations Campaign:
After logging in to your account, select "Campaigns" from the upper navigation menu. Click Create New.
When the pop-up prompts, choose the Recommendations Email as your campaign type.
Step 1 - General
Select the auction you want to create the campaign for from your available auctions. The campaign name will be generated automatically based on the auction you choose (you can also edit it manually). Then, click Save (bottom-left corner), and press Next (bottom-right corner) to continue.
Step 2 - Recommendations
For the first few times you use this feature, we suggest sticking with the default settings. But if you’d like to make advanced adjustments, you can customize the Minimum Match Score and Items Price Range using the toggles shown below.
The recommended Match Score is typically between 75–85%, depending on how broad or narrow you want your campaign reach to be. If you're unsure, we suggest keeping the default value of 80%.
Once you've made your adjustments, click Save, then Next to continue.
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Step 3 - Audience
The Customer Departments will be automatically generated based on the items in the auction you selected, though you can manually adjust and select specific departments if you'd like.
Also, here for the first few times you use this feature, we suggest sticking with the default settings. However, if you’d like to make advanced adjustments to your Audience Preferences, click Advanced. This will expand to show your filtering options.
You can adjust the Minimum Recommended Items number, but we recommend leaving it at the default of 2.
The Customer Activity filter allows you to tailor your recipients to customers who did or didn't receive or engage with a previously sent campaign.
Once you've made any desired adjustments, click Save, then Next.
Step 4 - Email Settings
The Email Settings fields will auto-populate with the values from your last sent campaign.
Choose your Subject Line and Preview Text. To increase engagement, we recommend using personalization, such as including the customer's first name and the titles of their first two recommended items.
You can easily add personalization by selecting the relevant fields from the Merge Tags dropdown.
Step 5 - Design
Use our email editor to easily design the email you want to send based on the pre-set templates we've created for you.
A few pro tips:
Make sure the template is set to the correct Campaign Type you want to send: Recommendations, Trending, General, or Consignment.
If you'd like to use a different template, click "Change Template" and select the appropriate one.
To save your email as a reusable template, simply click “Save Template.” The design will be automatically added to your Template Library for future use.
Templates are fully customizable, so you can tailor the design to match your brand. If you need support for additional fonts or design options, feel free to contact your account manager. Don't forget to add the links to any "View Catalog" buttons in the relevant places.
Scroll through your template, make sure it matches your specifications, and click the "Save" button in the lower-left corner. Once saved, you can send a test email to yourself or to anyone else, using the "Test Email" button.
You will also have the option to preview the email.
Use the Preview Customer dropdown to select the customer you wish to see.
Once you are fully satisfied with the campaign, click Next.
This will bring you to the final stage.
Step 6 - Summary
Review the summary and make sure that all of the details are correct.
Then, scroll down to the bottom of the page, where you will be presented with two options: "Send" or "Schedule".
You can either send the campaign immediately using the "Send" button, -- or --schedule the campaign to be sent at a later date using the "Schedule" button.
When you send or schedule your Recommendations Campaign, a Resend Campaign will automatically be scheduled for 48 hours after the send time of the Recommendations, provided that the auction end is more than 48 hours away. A Booster campaign will also be scheduled for 48 hours after the Resend campaign is sent, provided there is sufficient time before the auction closes. If there are between 24-48 hours between the Resend campaign and the auction close, the Booster will be sent 24 hours after the Resend.
Reminder! Make sure to keep track of your campaign performance using the "View Report" button in the "Campaigns" tab.