Artbrain's General Campaigns allow you to manage all of your auction house's email campaigns, such as auction announcements, consignment calls, and newsletters.
To create a General Campaign:
Head to the Campaigns tab and click on 'Create New'. Select 'General Email'.
Choose a name for your campaign, and press Next.
Choose your Audience Filters:
Departments/Categories: choose to target customers in specific departments and/or categories, or turn the toggle off to send the campaign to everyone in your database.
Customer Activity Filter: choose to target customers who were only active in the last 6 months, one year, or two years, or send to customers from All Time (recommended).
Campaign Activity Filter: choose your audience based on activity from a previously sent campaign - whether or not customers received, opened, or clicked in a particular recent campaign (optional).
VIP Filter: choose to exclude designated VIP customers, send only to VIP customers, or toggle this option off.
Choose your email sender profile, and set a subject line and preview text. Use merge tags to personalize the subject line with each customer's name:
Design your email. Your default general campaign template will load automatically, but you can change to another template by clicking the Change Template button:
Important: don't use a Recommendations or Trending template for a General Campaign, as this will lead to a broken email. If you'd like to add more templates to your account, contact your Account Manager and we will be glad to assist you.
When your campaign is to your liking, send yourself a test email:
Once you're satisfied, don't forget to press Save! Then, proceed to the Summary screen, where you can review the campaign's details before choosing to Schedule or Send.