Artbrain's General Campaigns allow you to manage all of your auction house's email campaigns, such as auction announcements, consignment calls, and newsletters.
To create a General Campaign:
Head to the Campaigns tab and click on 'Create New'. Select 'General Email'.
Choose a name for your campaign, and press Next.
Choose your Filters:
Targeted Segments – Target specific customer segments you created in the Segments section, based on their auction activity.
Departments/Categories: choose to target customers in specific departments and/or categories, or turn the toggle off to send the campaign to everyone in your database.
Customer Activity Filter: choose to target customers who were only active in the last 6 months, one year, or two years, or send to customers from All Time (recommended).
Campaign Activity Filter: choose your audience based on activity from a previously sent campaign - whether or not customers received, opened, or clicked in a particular recent campaign (optional).
Customer Labels Filter – Target customers using custom labels you created in the Labels section.
Choose your email sender profile, and set a subject line and preview text. Use personal details button to personalize the subject line with each customer's name:
Design your email. Your default general campaign template will load automatically,
If you'd like to use a different template, click "Change Template" and select the appropriate one.
To save your email as a reusable template, simply click “Save Template.” The design will be automatically added to your Template Library for future use.
Templates are fully customizable, so you can tailor the design to match your brand. If you need support for additional fonts or design options, feel free to contact your account manager. Don't forget to add the links to any "View Catalog" buttons in the relevant places.
Make sure the template is set to the correct Campaign Type you want to send: Recommendations, Trending, General, or Consignment.
When your campaign is to your liking, send yourself a test email:
Once you're satisfied, don't forget to press Save! Then, proceed to the Summary screen, where you can review the campaign's details before choosing to Schedule or Send.