In the fifth stage of working with Keyword Suggester, you can configure all the essential settings for your future Apple Search Ads campaigns right inside the tool.
Basic settings for all campaigns
1. Choose account structure
You can choose between single-keyword-ad-group (SKAG) and the default Apple Search Ads structure. At Asapty we recommend using SKAG structure as it provides more control and transparency over your campaign performance by creating individual campaigns for each keyword.
While SCAGS works flawlessly in 99% of cases, there are scenarios where you need to manage a regular structure with multiple keywords in a single ad group. To address this need, we've introduced the option to create a Default Apple Search Ads account structure so you have the flexibility to choose between both.
2. Set your daily budget
In Apple Search Ads, the daily budget is the average amount you’re willing to spend per day on your campaigns. This budget is flexible, allowing for higher spending on high-opportunity days while ensuring the total monthly spend does not exceed 30.4 times your daily budget. This approach helps balance consistent spending with the ability to take advantage of peak performance days. Learn more about budgeting in Apple Search Ads.
The light bulb next to the Daily Budget shows the estimated daily budget for each of your campaigns that you are creating with Keyword Suggester at the moment.
If you additionally use the Quick Start feature and set a target share goal (e.g., 40%), this will be accounted in the estimated budget forecast. We will also notify you if your chosen daily budget isn’t sufficient. For instance, this can happen in the situation when you set $100 for your daily budget, while the 40% share goal in Quick Start equates to an $800 daily spend.
3. Chose keyword match type
For the keyword match type, in most cases we recommend applying the exact match, as it gives you more control over your campaigns compared to broad.
Keep in mind that even with the exact match activated, it doesn't guarantee truly precise targeting across 100% of keywords. A keyword can have five or more spelling variations, including with or without spaces, singular or plural forms, and additional words. Thus these spelling variations can be also targeted by Apple Search Ads algorithms. You can use a few techniques within Asapty to improve the precision of your campaign targeting, including SKAG account structure and cross-group negatives. Learn more on how to onboard these techniques.
4. Set CPT bid
Cost-per-tap is the maximum amount you'll pay for each ad tap. Your default Max CPT applies to all keywords in your ad group unless you set specific bids for individual keywords.
5. Enable Asapty Quick Start feature
Quick Start is Asapty’s proprietary feature that is designed to help you automatically hit the target impression share for each of your keywords. You can decide which amount you want to get of the total impressions served on the same search terms or keywords. Then Quick Start enables automatic bid adjustment to find the best bid for each keyword eliminating all manual hassle of performance review and bid optimization.
By activating this feature at the 5th stage of working with Keyword Suggester, your campaigns get a head start. No slow learning curve here - Quick Start fine-tunes your campaigns upon creation. This quick action boosts their chances of success and ensures every cent of your budget works hard from day one. Learn more about optimization with Quick Start here. Quick Start is available in Growth and Agency subscription plans.
6. CPA goal
You can also set a tap-through cost-per-acquisition (CPA) cap for your search results ad groups to align your spending with your conversion goals. This feature lets you specify the maximum amount you're willing to pay for each install.
7. Audience settings
Specify your target audience before creating your campaigns. In the last step of Keyword Suggester, you can set up targeting a particular type of Apple device (iPhone or iPad), new or existing users, gender, location and age range.
8. Automations
Asapty provides a variety of automated rules to eliminate manual control over performance and speed up your account growth. Here you can choose from a range of rules to pause the low-performing campaigns and scale the top-performers.
9. Custom product page selection
Custom product pages is a powerful tool to enhance the performance of your Apple Search Ads campaigns especially if you target different audience or want to test different app page variations before implementing changes. Instead of driving all your impressions to one listing, you can create multiple app pages with tailored screenshots and product positioning tailored for your audience segments.
💡For your convenience, you can choose to run campaigns right after creation or keep them in drafts and activate later. This can be especially convenient if you want to revise your settings once again later or delay the new campaign creation until you finish your previous tests.
10. Create Discovery campaigns
The Discovery campaign helps you expand your reach by identifying popular search terms users actually type in the App Store. It acts as your keyword research tool, uncovering valuable search terms you can then add to your targeted campaigns.
In Keyword Suggester, you can also create a Discovery campaign and add all your current campaign's keywords as negatives. This will allow you to initiate the new keyword research process to carve the path for your future campaigns.