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Frequency of Bid changes

Viktor Orlov avatar
Written by Viktor Orlov
Updated over a year ago

One of the best things about Apple Search Ads is that it's reacting to bid changes almost instantly. Our recommendations are:

  • If you just launched your campaign and trying to reach first impressions, wait one day after the creation. Sometimes auctions could act unpredictably during the first day.

  • If you have 0 impressions, it's okay to change CPT Bid for a SKAG and Default Max CPT Bid for a Discovery every 1 hour.

  • If you started to have some impressions, it's better to change the bid every 3-4 hours.

  • If you already have installs, it's better to change the bid once a day.

  • The best way is to increase bids by 10-20% at a time.

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