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How to Integrate Askflow AI with Google Analytics 4? A Step-by-Step Guide
How to Integrate Askflow AI with Google Analytics 4? A Step-by-Step Guide

Dive into a seamless connection that allows you to track crucial events such as quiz starts, completions, and user interactions.

Maria avatar
Written by Maria
Updated over a week ago

You can make your tracking capabilities by seamlessly integrating Askflow AI with Google Analytics 4. This integration lets you monitor visitor behavior, demographics, and key events within your quizzes. You can follow these simple steps to set up the integration and gain valuable insights.

Firstly, click here to login to Google Analytics.

Setting Up the Integration:

  1. Access Google Analytics Admin Settings: Navigate to your Google Analytics home page, enter the Admin settings, and select Data Streams.

  2. Select the Desired Data Stream: Click on the Data Stream associated with your Askflow AI (if you have multiple), and copy the Measurement ID (located under the Copy icon).

  3. Create Measurement Protocol API secrets: Open the Stream, Scroll down to the Events tab and click on Measurement Protocol API secrets; then click Create.

  4. Name you API Secret and click create.

  5. Connect Askflow AI to Google Analytics: In your Askflow AI Dashboard, access the Integrations section. Locate Google Analytics in the list and click the Connect panel.

  6. Paste Your Tracking Code and API Secret: A new window will appear. Paste your Google Analytics tracking code here and click Save.

  7. Turn on Quiz Integration Settings: Don't forget to turn on GA integration inside the choosen quiz.

  8. Test Your Quiz: Open your quiz multiple times, answer questions, and ensure the integration is working.

Checking Events in Google Analytics:

  1. Access Google Analytics Reports: Open your Google Analytics account tracking Askflow AI. Navigate to the Reports panel, select Engagement, and click on Events.

  2. Review Populated Events: Once events populate in Google Analytics (within 24 hours), you'll see all events linked to Askflow.

  3. Real-Time Verification: In the Real-time view, check the Event count to verify if events are being collected.

Monitored Events in Askflow AI:

  • "StartQuiz": Initiates when respondents click to start the quiz.

  • "FinishQuiz": Activates upon quiz completion, reaching the recommendation step.

Additional Monitored Interactions:

  • "DropOff": Indicates participant disengagement or premature quiz exit.

  • "EmailLeft": Flags when users enter their email.

  • "AddToCart": Captures clicks on the 'Add to Cart' option.

  • "ViewProduct": Registers interactions when users click to view a specific product.

Setting Up Events as Conversions:

To designate events in a quiz as conversions, navigate to Admin settings, click Events, and toggle the switches in the Mark as conversion column.

For further assistance on using events to set up Goals in Google Analytics, refer to this Google Analytics help article.

Maximize your tracking potential with Askflow AI and Google Analytics integration! 🚀📊

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