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How to Integrate Meta Pixel? Seamless Installation and Setup Guide
How to Integrate Meta Pixel? Seamless Installation and Setup Guide

Optimize your Meta analytics with our comprehensive guide on seamlessly integrating Meta Pixel tracking into your Askflow AI quizzes.

Maria avatar
Written by Maria
Updated over 6 months ago

Enhance your Meta ad analytics by effortlessly integrating Meta pixel tracking into your Askflow AI quizzes. This integration allows you to monitor viewer engagement, opens, and submissions specifically from Meta sources. Follow these simple steps to connect your Askflow AI account with Meta pixel for a comprehensive tracking experience.

Prerequisites:

  1. An Askflow AI Account

  2. A Meta Business Account with Pixel Set Up: If you haven't set up your Meta pixel yet, here's a guide on how to do it.

Adding Meta Pixel to Your Quizzes:

  1. Locate Your Pixel ID in Meta:

    • Open your Meta Business account.

    • Click the hamburger menu icon and select Events Manager.

    • In the Events Manager interface, find your pixels listed with their respective IDs. Copy the long ID number associated with the desired pixel.

  2. Connect Meta Pixel in Askflow AI:

    • Open the Askflow AI Dashboard.

    • Access the Integrations section, find Meta Pixel in the list, and click the Connect panel.

    • In the new menu, paste the copied pixel ID number.

Now Add Access Token:

  • Configure the Conversion API in your current Data Source. Click 'Begin'.

  • Then choose 'Deploy Yourself' and continue.

  • After configuring the Conversion API, you will be able to create an Access Token.

  • Paste this token into Askflow AI Meta Pixel Settings.

After setting up and sending the first event, you might see a warning window.

This is a notification from Meta Pixel about creating new events. Approve these events as necessary.

Verify Event Transmission:

If everything is set up correctly, the next time a quiz is completed, you should start receiving your events. Click here to check your events seamlessly.

Track Events in Askflow AI:

Now that Meta pixel is seamlessly integrated, monitor the following events within Askflow AI:

  • "StartQuiz": Initiates when respondents click to start the quiz.

  • "FinishQuiz": Activates upon completion of the quiz, reaching the recommendation step.

Additional Monitored Interactions:

  • "DropOff": Indicates participant disengagement or premature quiz exit.

  • "EmailLeaved": Flags when users enter their email.

  • "AddToCart": Captures clicks on the 'Add to Cart' option.

  • "ViewProduct": Registers interactions when users click to view a specific product.

Elevate your Meta ad tracking experience with seamless integration and gain valuable insights into user engagement with Askflow AI!

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