Let's dive into what sets these two concepts apart in Askflow AI.

Imagine products as the fundamental building blocks of your online store. These are the tangible goods, digital downloads, services, or gift cards that you offer to your customers.

Now, let's talk about variants. Variants come into play when a product comes in different options, such as size, color, or material. Each unique combination of these options forms a variant of the product.

For example, let's say you sell T-shirts in your online store. These T-shirts come in various sizes (small, medium, large) and colors (blue, green). Each specific combination of size and color represents a variant of the T-shirt. So, a small, blue T-shirt and a large, green T-shirt would be two different variants of the same product.

Here's where Askflow AI puts its unique spin on things. When you add a product recommendation step to your Askflow AI quiz, selecting a product will result in displaying a "view product" button at the end of the quiz.

However, if you opt for a variant instead, your customers will not only see the product details but also have the option to add it to their cart directly, thanks to the "add to cart" button.

This distinction empowers you to tailor the shopping journey based on your customers' needs and preferences, ultimately driving conversions and boosting sales.