Responses
The number of times a user began engagement with the survey by answering at least one question.
Views
The number of times a survey was viewed.
Response rate
The percentage of views that resulted in a response.
Completion rate
The percentage of users who completed the survey until the final page.
CSAT
Customer Satisfaction Score. This is calculated by taking the number of "satisfied" responses (score 4 or 5) and dividing it by the total number of responses then multiplying by 100.
NPS
Net Promoter Score. This is a marketing metric often used to predict likelihood of a user recommending your product or service to another and is often used as a proxy for company growth potential.
Cross Tab
A cross tab is a table that shows the relationship between two sets of answers such as comparing age vs reason for purchase to inform marketing or flavour purchased vs satisfaction to inform product development.