Keyword Monitor
Sergey avatar
Автор: Sergey
Обновлено на этой неделе

Tracking changes in the application positions by search queries and creating a semantic core for a textual ASO

1) A convenient tool for tracking the current rankings of your app in search results.

2) In this tool, you will form your semantic core. All the keywords from other tools will be added to this list when you click on the "+" next to the keyword. You will see this list of keywords in the ASO Creator tool when creating the description for your application.

How can Keyword Monitor benefit you?

Thanks to accurate data on the potential traffic volume, complexity, and effectiveness for each query, as well as user-friendly tools (the ability to group queries, unload data from the system, and update information instantly), you can not only monitor the app position in the search results but also create an efficient textual ASO and conduct regular metadata iterations.

This is where you will form your semantic core by adding keywords from other tools.

The detailed overview of the Keyword Monitor functions and data.

Select the Keyword Monitor subsection in the ASO menu section. Please note that in this section, you will see the search queries that you added earlier manually or from other ASOMobile tools. This section looks like this:

You can add new search queries (separated by commas or by Enter) to the Keyword Monitor section at any time by clicking the Plus icon.

You can also add ASOMobile auto-suggestions.

At the top, you see all your app. You can switch between apps freely, select a country, and promptly receive data for each application.

The tool features:

1. The List data visualization

This way is the most convenient for tracking the search query positions and creating a semantic core for your application.

In order to get a detailed chart with the search query dynamic pattern, just tick the query ✔️you are interested in and analyze the chart.

If you want the chart not to be displayed, turn off the "Graph" switcher.

*Traffic is the number of users who enter this search query into the market search box (per day). This is your potential traffic, provided that the application is in the top position for this search query.

*Traffic history - click on the history icon to view the traffic history for the selected period.

*Complexity (CI) is a search query competitiveness index. You will be able to estimate how competitive the applications for this search query are. This indicator will allow you to understand how many resources you will need to succeed with this query. The complexity scale ranges from 0 to 10, where 0 is the least competitive query and 10 is the most competitive one.

*Effectiveness (KEI) is a search query performance index. This index will help you choose the keywords for work that will enable you to receive the most traffic with the least competition among applications.

- Very high one indicates the highest query performance for your application.

- High one.

- Average one.

- Neutral one.

- Low one indicates that the performance is minimal; with the maximum promotion cost, you get the minimum number of installs.

*Search Ads (App Store only) - The popularity of the search query in Apple Search Ads. Values range from 5 (unpopular) to 100 (very popular keyword).

*Rank is the application positions for each query with the dynamic changing for the last twenty-four hours and the date of updating the key information.

- green background of the rank value - the application is at the top of the keyword (1,2,3 place)

- red background of the rank value - the system has not updated the application data for more than 8 hours. Update the rank data.

*Trend - a graph of position changes over the last 7 days.

*Updated is the date of the keyword last update. It is in this section that you can always get up-to-date information on any key by simply clicking the update icon (a round arrow in the key line).

*Side toolbar:

The star adds a query to your account home page for you to quickly and conveniently receive the application summary data you are interested in. After the query is added, the star will turn gray.

The lightbulb is the additional suggestions that might be of interest to you.

The loupe is a detailed study of the search query information in Keywords Check.

The round arrow makes it possible to instantly get up-to-date data on the application positions for a given search query.

The bin removes a search query from the list.

Data is updatedevery 6 hours for apps on the App Store and every 12 hours for apps on Google Play. If necessary, update your search query manually and check all data online.

Click Translate switcher to translate all keywords.

Additional tools are designed for your convenience:

  • Filter. By clicking on the filter button, you can filter search queries by the word you are interested in, traffic, complexity, efficiency, Search Ads, app position, app quantity. Filters are applied online.

  • Employ the sorting to quickly get the data you need.

  • The tool for grouping search queries

Create groups of keywords by highlighting them with a specific color.

To create a group, go to groups and select "Add new group".

Enter the name of the group, select a color and click "+". Here you can also edit the current groups.

Assign one of the groups to the keyword.

You can assign a group to several keywords at once. To do this, select them and click on the group selection icon.

Select the desired group(s) in the toolbar and your keywords will be sorted. To see the entire list, select "All Groups".

  • Up-to-date data.The round arrow is the ability to instantly get up-to-date data on the application positions for the added search queries.

  • Download an xls file enables you to get data in the form of an Excel table.

  • Copy to clipboard enables you to copy all search queries to the clipboard.

  • Branded keywords are marked with a "Brand" badge. Hover over it to see which app this query is branded for.

2. The Table view data visualization

This way is the most convenient for you to track the dynamic pattern in the application position for selected search query period.

3. The top data

On the TOP tab, you will see the top 9 apps for each keyword.

In the # column, you will see the position of your application if it is not in the top 9. If the selected app is in the top 9, you will see the app in the 10th place for that keyword.

You can add the application to competitors or go to the market page by clicking the Application icon.

You can also easily add competitors manually by clicking the Competitor List icon at the top right.

4. The ASO data

An ASO analysis of queries for entering the textual part (the name, short and full description), as well as spam, the current and best position for the query. This data will help you better optimize your app page.

5. Search Ads tab (only for IOS apps)

In the Search Ads tab, you will see the following data:

  • Position - the position of the selected app;

  • Keyword popularity in Apple Search Ads ( from 5 to 100);

  • The number of apps that are advertised in Apple Search Ads by keyword;

  • Apps that are advertised in Apple Search Ads (up to 10 apps) by keywords added, and how often apps are advertised by keyword in % (in relation to all ad impressions).

By clicking on the app icon, you can open it on the app store and add it to competitors.

By clicking on the loupe, you can view the keyword data in the Search Ads Spy tool in order to find out which applications are being advertised for a given request.

By clicking on the "loudspeaker" you can see what requests the application selected above is advertised for on the App Store

After you have created the semantic kernel for your application (the ASO textual part), go to the Visual Comparison section to work on the ASO visual part.

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