What is Mention Listening?
Mention Listening helps you discover users who organically mention your brand on Instagram and TikTok. Once you've connected your social accounts, you can view all your mentions by navigating to Recruit > Mentions.
For more information on how mention listening works and the types of mentions we can track, please refer to these articles:
How can I find people to collaborate with?
To kickstart your sourcing efforts, use the Recommended section on the left-hand side of the Mentions page. This feature highlights potential collaborators based on how they’ve interacted with your brand.
Once you expand the Recommended tab, you'll find four key categories:
Customer Mentions
Identifies people who have purchased from your Shopify store in the past year and have mentioned your brand on Instagram.
Influential Mentions
Shows accounts that have mentioned your brand on Instagram at least once and receive more than 400 average engagements.
Most Mentions
Highlights the top 20% of users who’ve mentioned your brand the most on Instagram—perfect for finding superfans who already love your products.
Recent Mentions
Displays accounts that have mentioned your brand on Instagram within the last 30 days, so you can connect while your brand is still top of mind.
What data will I see?
By default, the following information will be displayed:
Mentions: Includes images, captions, and links to the actual posts. Instagram Stories are also supported, but the story media will disappear after 24 hours unless the creator has authorized their Instagram Insights.
Mentions Count: The total number of posts where the account mentioned your brand.
Last Mention Date: The date of their most recent mention.
🚀 Pro Tips:
Customize the columns to show additional details like follower count, engagement rate, impressions, and more. Look under the Social Enrichment category to find social performance data.
Apply filters to narrow down your search and find the most relevant accounts for your campaign.
How can I invite these users to my project?
To invite users from the Mentions tab to a project, follow these steps:
Select the member(s) using the checkboxes.
Click Collaborate.
Search for the project you want to invite them to.
Hover over the project name, then select Send Project Invitation(s).
If we have an email address for that user in our system, they will receive the project invitation via email.
If the user is eligible for Instagram Creator's Marketplace, they will receive the project invitation via Instagram DM. If we have an email address for the user in our system, they'll receive an email and DM.
If we do not have an email address for the user and they are not eligible for Instagram Creator's Marketplace, we recommend copying your application page link, navigating to their Instagram account by clicking on their handle from the Mentions tab, then manually sending a DM to them through Instagram.